HEINEKEN USA's Responsibility Campaigns

This campaign is dedicated to HEINEKEN USA's ongoing efforts to promote responsible consumption.

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Events, Media & Communications

HEINEKEN USA Puts a Spotlight on Responsible Consumption During Alcohol Awareness Month
In support of Alcohol Awareness Month, HEINEKEN USA (headquartered in White Plains, NY) announced today various programs and initiatives that promote responsible drinking and moderate alcohol consumption. Every April since 1987, the National Council on Alcoholism and Drug Dependence, Inc. (NCADD) has sponsored Alcohol Awareness Month to increase public awareness and understanding, reduce stigma, and encourage local communities to focus on alcoholism and alcohol-related issues.

Events, Media & Communications

HEINEKEN USA Announces Its 13th Annual “New Year. Safe Ride.” New Year’s Eve Program
HEINEKEN USA (headquartered in White Plains, NY) has announced that for the 13th year in a row, it is partnering with The City of White Plains and the White Plains Business Improvement District on its New Year. Safe Ride. program, created to help local residents get home safely on New Year’s Eve.

Responsible Production & Consumption

Upgrade Your Downtime with Moderation This Holiday Season
The peak holiday social calendar season is fast-approaching and you’ll undoubtedly have a great number of events to navigate. HEINEKEN USA wants to remind you that just because alcohol may be in excess, doesn’t mean you have to be.


Responsible Production & Consumption

HEINEKEN USA Drives Responsibility Home
How many times have you heard the phrase “don’t drink and drive”? It’s a good phrase. But is it good enough? At HEINEKEN USA, it’s something we’ve been thinking a lot about. Advocating responsible consumption is a huge part of our Brewing a Better World strategy and a key priority within our global business strategy. Excessive consumption can never be part of a sustainable future for our company or our industry. And with today marking our third annual Enjoy Responsibly Day, we’d like to talk about our commitment to eliminate drunk driving.

More from HEINEKEN USA

Health Alliance on Alcohol

Together with the New York-Presbyterian Healthcare System and White Plains Hospital, HEINEKEN USA founded the Health Alliance on Alcohol in 2005 to...

HEINEKEN USA's Sustainability Campaigns

Reducing CO2 Emissions is an important part of the HEINEKEN's Brewing a Better World strategy. At HEINEKEN USA, we focus on a number of initiatives in...

HEINEKEN USA's Responsibility Campaigns

This campaign is dedicated to HEINEKEN USA's ongoing efforts to promote responsible consumption.

1864 Award for Responsibility

Moderation and responsible consumption have been cornerstones of HEINEKEN USA’s identity since Gerard Adriaan Heineken founded the company in...

HEINEKEN USA's Annual Sustainability Reports

This section is dedicated to sharing HEINEKEN USA's annual sustainability report. To view the 2015 report, visit: http://heinekenusa.com/brewing...

“When You Drive, Never Drink”

Heineken® has officially launched its global Formula 1® (F1®) partnership with two new campaigns; “When You Drive, Never Drink” and “More than a Race”...