Duckprints in the Community

Duckprints in the Community

Companies have a responsibility to make the areas in which we live and work better places. Learn more about how we give back to our communities, including how Aflac’s James Mailman was named one of the 2015 Heroes of the Fortune 500 for his support in the fight against childhood cancer.

Videos From This Campaign

Content from this campaign

How Aflac Found a Duck’s Purpose
The Aflac Duck has been squawking, waddling, and shaking its feathers loose in commercials for years, making a household name for itself and for the Aflac brand. Meanwhile, the supplemental insurance provider has been quietly donating millions of dollars to support kids with cancer and fund pediatric cancer research. While those two initiatives define the brand, they weren’t firmly...
Feb 21, 2020 11:25 AM ET
3% Conference Heads to Atlanta in Effort to Solidify Commitment to Intersectionality
By Mary Emily O'Hara Atlanta native Shannon Watkins, senior vice president of brand and creative services at Aflac, said that the city’s diversity and its stance as a sort of an outsider to traditional Madison Avenue advertising drive more creativity. “Women and minorities in creative fields can...
Feb 19, 2020 11:15 AM ET
My Special Aflac Duck: How a Brand Mascot Helped Support Children with Cancer
Carol Cone On Purpose and Sproutel won in the ‘technology’ category at The Marketing Awards US 2019 with its...
Feb 13, 2020 11:30 PM ET
The Aflac Duck Is 20 Years Old. Here's How He's Changed the Insurance World
The duck has even gone high tech to help sick kids. Amos said that the company has already raised more than $145 million for pediatric cancer charities since the start of the ad campaign from the sale of stuffed plush Aflac ducks.. And it now has an interactive robot version of the toy duck that gets donated to children diagnosed with cancer. It's won best in show awards at both the...
Feb 4, 2020 3:15 PM ET
Aflac Survey Says Majority of Consumers Want Companies to 'Take a Stand'
COLUMBUS, Ga., January 3, 2019 /3BL Media/ -- According to the 2019 Aflac Survey on Corporate Social Responsibility, consumers and investors reflect a distinct and growing tendency to increase pressure on  American corporations when it comes to serving the social good. The fifth edition of the Aflac CSR Survey finds, among other things, that consumers and investors expect companies to take a...
Jan 3, 2020 12:45 PM ET

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