Philanthropy & Cause Initiatives

MK5K 2025: Canada Laces Up for a Cause

Mary Kay

Philanthropy & Cause Initiatives

Direct Relief Surpasses $2 Billion in Aid to Ukraine

Direct Relief

Cone Communications Sponsors Cause Marketing Forum

Cone Communications will join Cause Marketing Forum (CMF) as a sponsor of the two-day conference in Chicago on June 1-2. As a founding member of CMF with a longstanding legacy in the cause marketing space, Cone continues to lead and facilitate the conversation among practitioners in the field.

India Drafts First Ever Anti-Human Trafficking Law

Gandhi’s effort in unveiling a draft bill is one example of a global movement towards eliminating human trafficking.

Eva Longoria Announced as Judge of The Venture Competition

World-renowned actress, businesswoman and philanthropist, Eva Longoria, joins the The Venture - Chivas Regal’s search to find and support the most innovative startups from across the world

CITGO Celebrates 30th Anniversary of National Partnership with MDA

CITGO Petroleum Corporation and the Muscular Dystrophy Association (MDA) are celebrating a 30-year partnership that has raised nearly $200 million for the nonprofit health organization since the two began working together in January 1986. As MDA’s largest corporate sponsor, CITGO and its employees, along with its network of locally-owned Marketers and Retailers, will celebrate this milestone all year long through fundraisers and various community and employee events.

Half of Employees Won't Work for Companies That Don't Have Strong Corporate Responsibility Commitments, According to New Cone Research

Two-thirds of American employees feel their work and personal life are becoming increasingly blended and nearly all (93%) want to work for a company that cares about them as an individual, according to the 2016 Cone Communications Employee Engagement Study. The study reveals an increased expectation for companies to provide not only basic benefits but also ones that allow employees to bring their passions for social and environmental issues to the workplace.

National Geographic Brings Samburu Warrior to California Elementary School to Talk Wildlife Conservation in Africa

Jeneria and Yesalai, two warriors from Kenya's Samburu tribe, visited more than 800 students at Alta Vista Elementary School in Redondo Beach, California, on May 19 as part of the National Geographic Big Cats Initiative Sister School Program (BCISSP). The program pairs American schools with African schools to help educators teach their students about the worldwide decline of lion, tiger, cheetah, and leopard populations, a trend that Jeneria and Yesalai are working with National Geographic to reverse. Alta Vista Elementary has participated in BCISSP for three consecutive years, and the students raised more than $4,500 for their African sister school, Remot Primary, this year alone.

Subaru and The Leukemia & Lymphoma Society Celebrate Gestures of Hope for Subaru Love Promise

Subaru of America and The Leukemia & Lymphoma Society (LLS) announced a collaboration to provide much needed support and “warmth” to patients fighting cancer and their families in communities across the country.

During Subaru Loves to Care month this June, LLS and participating Subaru retailers across the country together will provide blankets and messages of hope to patients undergoing cancer treatment at local hospitals and treatment centers.

#GoingToBat Community Spotlight: Brad Ziegler

On Memorial Day weekend, people across the United States take time to thank those who serve and remember those who lost their lives while serving. D-Backs reliever Brad Ziegler makes it a year-round mission to honor servicemen and servicewomen.

Social Impact Through Employee Engagement

As one recent Fortune 500 client said in describing their one-off volunteer events, “How much engagement can you expect to build through a once-a-year volunteer event?”

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