Media & Communications

Purpose Power provides inspiration for action. Whether you’re itching to start a movement, in the midst of building a mission-driven brand, or rebranding an organization with a storied history, this book will inspire you to imagine new possibilities. The book explains the Heptagon Method, a seven-step framework that helps you take big ideas from ideology to action. It instructs how you can motivate your allies to become advocates for your cause. Often, when you’re focused on sparking change, the natural instinct is to rush to action. This bias toward action and against analysis paralysis—the antithesis of enthusiasm and momentum—can be a real asset for organizations motivated to make a difference. But leaders should also be wary of haphazard action leading to inconsistent results. This boo

Americans are more likely to have a positive image of (89%), trust in (86%) and be loyal (83%) to brands that lead with Purpose, according to the 2019 Porter Novelli/Cone Purpose Biometrics Study. This first-of-its-kind biometrics study, examines not only what consumers say they will do to support responsible brands, but also how they feel and physically react when exposed to Purpose-driven messaging.

The International Living Future Institute (ILFI) announced today that Paolo Bevilacqua, Frasers Property Australia’s General Manager - Real Utilities and Chair of the Board of Living Future Institute Australia (LFIA), has become a member of the Board of Directors.

Today, Michael R. Bloomberg, the United Nations Secretary-General’s Special Envoy for Climate Action, is doubling down on his commitment to support ongoing efforts at the state and local levels to combat the climate crisis as the current U.S. administration fails to act. Bloomberg will grant $2.3 million to the University of Maryland’s Center for Global Sustainability and the Rocky Mountain Institute (RMI) to evaluate and analyze current U.S. greenhouse gas emissions reductions.

Catherine Hernandez-Blades, who serves as the chief ESG (environmental, social and governance) and communications officer at Aflac, chats about My Special Aflac Duck, which was the focus of the campaign that won Best in Corporate Branding at the 2019 PRWeek U.S. Awards.

For the eighth year, the G&A Institute research team has examined the ESG, Sustainability, Responsibility & Citizenship disclosure and reporting practices of the S&P 500® Index companies and determined for year 2018 that 86 percent of the almost 500 public companies were publishing reports in various formats for public viewing.

Fresh off the heels of winning a Tribeca X award for best episodic short series, HP Inc. struck a deal to distribute its film series The History of Memory through Cinedigm’s dedicated documentary channel Docurama by July. Created by Redglass Pictures and the Garage by HP The History of Memory celebrates the power of printed photographs to change our lives by exploring stories of real-life people whose lives were forever altered by the discovery, creation, or preservation of a photograph.

Sustainable Brands recently revealed the full programming and schedule for the Innovation Expo at SB’19 Detroit, running June 3-6 at Cobo Center in downtown Detroit. The Innovation Expo will be the focal point for networking, collaboration and co-creation at the conference. Nearly 2,500 brand, marketing and sustainability professionals will be in attendance with open eyes towards the breakthrough ideas and technological advances shaping the future of sustainable innovation.

A new public-private partnership, comprising the Vietnamese Ministry of Health, and three other founding members, i.e. World Economic Forum (WEF), Harvard Medical School Center for Primary Care and Novartis could transform primary healthcare in Vietnam. As announced by the Vietnamese Ministry of Health, this innovative public-private partnership will help deliver on the Ministry of Health’s objectives the Vietnamese Ministry of Health by strengthening existing primary care demonstration projects in 30 provinces.

Achieving the UN Sustainable Development Goals (SDGs) is a common agenda for the public, private, and social sectors in Latin America, and while partnership is recognized as a critical component toward this end, there has been no obvious pathway for cross-sector engagement and collaboration. Nevertheless, the will to take the necessary steps exists, and companies in the region are expressing interest in engaging with nonprofits and governments for social progress. PYXERA Global, in collaboration with the members of the Global Pro Bono Network, is promoting Global Pro Bono as a gateway to purposeful engagement. In late March, the two organizations teamed up to host the first Global Pro Bono Network Summit for Latin America in Mexico City.