On February 18, 21st Century Fox and the National Geographic Channel launched a new social media campaign to drive support and awareness for girls' education. The initiative extends through March 10, giving viewers the chance to celebrate this year's International Women's Day by taking part in the campaign and contributing to the education of the more than 60 million young women who are out of school around the world. In celebration of National Geographic Channel's global broadcast premiere of "He Named Me Malala" on February 29, the campaign asks viewers to tweet with the hashtag #withMalala or change their Facebook profile to a special campaign video. For every post, 21CF will donate $1 to the Malala Fund, a nonprofit that empowers girls globally through education, up to $50,000.
On February 18, FOX Sports President Eric Shanks and Dallas Mavericks owner Mark Cuban returned to their alma mater Indiana University for "The Future of Sports and Technology Panel," a conversation about trends in the sports business and the value of education. More than 400 students and faculty attended, including the university's current participants in FOX Sports University, a unique program giving college students hands-on experience in the sports industry. Dr. Galen Clavio, an Associate Professor and Director of the university's National Sports Journalism Center, moderated the discussion, which posed education as a lifelong pursuit.
The Television Club at Bishop Kearney High School recently received a state-of-the-art renovation of its studio thanks to 21st Century Fox. The company purchased new equipment for the school's student-run news station, WBKS, and professionals from Fox 5 trained the students on how to operate it. The initiative comes as part of the company's commitment to support and develop the next generation of journalists and storytellers. The Brooklyn-based high school's daily news broadcasts are much improved since the club started more than 20 years ago, and this new equipment will enhance their capabilities even further. The club has become a big draw for incoming students.
Twentieth Century Fox Home Entertainment brought leaders in the space exploration field together with the creative team behind the hit Fox film "The Martian" for "The Journey to Mars 101" forum, where they discussed real-word possibilities of a voyage to Mars. Astronauts, scientists, and engineers revealed how new developments in technology are contributing to Mars exploration and encouraged students to pursue careers in science, technology, engineering, and math (STEM). The event took place at the Zanuck Theater on the Fox Studios Lot in Los Angeles and featured panelists such as director Ridley Scott, "The Martian" author Andy Weir, Bill Nye the Science Guy, and several scientists working to make the journey to Mars a reality.
On February 26th, Twentieth Century Fox Home Entertainment and parent company 21st Century Fox sponsored a special 25th anniversary screening and Q&A for the iconic 1991 film "The Five Heartbeats," hosted by the Writers Guild of America, West's Committee of Black Writers. The event was held in celebration of Black History Month, bringing together people of color from across the industry, including 50 current students at Ghetto Film School Los Angeles, of which 21st Century Fox is a co-founder.
Nat Geo Wild Europe launched its sixth annual Big Cat Week in February. Each year, Nat Geo Wild sheds light on the plight of big cats around the world with a week of premieres. More than a television event, Big Cat Week is an extension of the Big Cats Initiative (BCI), a long-term commitment by the National Geographic Society to stop poaching, save habitat and sound the call that big steps are needed to save big cats around the world. This global initiative actively supports on-the-ground conservation projects and education to help stem and eventually reverse the rapid disappearance of big-cat populations.
The Ray C. Anderson Foundation is the new sponsor of “Talk with Green Guy,” a rapidly growing weekly show hosted by Eric Moncrief on WGST 640 AM, which airs locally Sunday mornings at 9:00 a.m. Eastern with podcasts available at www.greenguymedia.com.
Today, the National Geographic Channel (@NatGeoChannel) and 21st Century Fox (@21CF), in partnership with the Malala Fund (@MalalaFund), announced they would launch a social initiative to raise awareness for girls’ right to education and safe schools for every child. Timed to the exclusive global broadcast television premiere of Academy Award® winner Davis Guggenheim’s feature documentary HE NAMED ME MALALA, the initiative will engage audiences through social platforms and drive a charitable donation to the Malala Fund of up to $50,000 from 21st Century Fox.
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