Mars has caught the industry's attention more than once in recent memory with its commitments to issues ranging from environmental sustainability to women's empowerment and conscientious marketing.
Recently, Avista collaborated with Spokane, Wash. news station, KREM 2, and Inland Empire Toyota to educate customers about energy efficiency. The “Efficiency Matters” promotion included a contest where one lucky person could win a new, energy-efficient 2016 RAV4 Hybrid XLE. During the seven-week contest (April 18-June 5), viewers could watch any KREM 2 newscast for the energy efficiency keyword and submit it online to enter for a chance to win. Other social media options were also offered to find bonus keywords.
National Geographic Channel made a number of big announcements during its summer 2016 Television Critics Association (TCA) press tour Saturday, signaling the realization of the transformational vision to become the world's leading destination for premium science, adventure and exploration programming announced last year.
June was a very active month for the Monetization Working Group (MWG), which included participation in the 3rd Biennial Water Funds conference in Bogota, Colombia along with working sessions and a full MWG meeting hosted by FEMSA at their offices in Mexico City. Both of these events played an important part in helping the Group advance its purpose of accelerating progress by removing obstacles to better, more sustainable business decision-making.
Continuing Carnival Cruise Line’s ongoing support of its homeport communities, the Charleston-based Carnival Ecstasy has donated tableware – plates, saucers, cups, silverware, etc. – to five local charities, including Habitat for Humanity Restore, Windwood Farm Home for Children, Connie Maxwell Children’s Home, The Neighborhood House of Our Lady of Mercy, and My Sister’s House.
On August 3, the 10 finalists of the first Living Progress Challenge, will pitch their solutions in hopes of being selected as a winner. Winners will receive HPE support to build and deploy their digital solutions for social impact.
More than 100 people gathered in Los Angeles on July 28 to hear from a panel of truly inspirational women on the importance and impact of positive role models in the world of sports. At the beautiful Fairmont Hotel in Santa Monica, the Women of FOX Sports partnered with the Geena Davis Institute on Gender in Media to host "A League of Their Own: Sports Inspiring Social Change."
Professional development events exist for just about every career, and they’ve been around since Thomas Edison held his first, “How to Change a Light Bulb” seminar for aspiring electricians (attendees earned 10 CEU credits and went home with some nice tsotchkes).
For the growing number of corporate and nonprofit professionals focused on social impact and sustainability initiatives, there is more choice in fall 2016 than ever before for events aimed at showcasing successful programs and the brands that made them happen.
On October 25, 2016, CSR and nonprofit professionals will come together in Chicago at VM Summit 16 to talk corporate volunteerism. In this series of Q&A blog posts, we’ll introduce you to the numerous experts who will make an appearance as Summit speakers. Get your VM Summit 16 ticket.
Name: Alicia Koch
Title: Program Manager, Employee & Community Engagement
Company: Groupon
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