2020's Top 10 Trends in Purpose

To capture the top trends of 2020, Porter Novelli reviewed and analyzed a year’s worth of Purpose-driven news, activities, campaigns and announcements. Through this, we distilled our 10 need-to-know trends for today and tomorrow.

WSP USA Develops Air Monitoring Equipment for Oil and Gas Facilities

A small, unassuming enclosure is emerging as an essential environmental tool with innovative technology that improves the way oil and gas facilities keep their worksites safe and environmentally compliant.

WEC President & CEO, Glenn Prickett In-depth Interview With Georg Kell, Arabesque

Recently, Glenn Prickett, WEC’s President & CEO sat down to speak with the Chairman of one of its members, Arabesque Partners, Georg Kell. Georg has a new book that he has co-edited with others on the topic of sustainable investing.

The Walt Disney Company Sets 2030 Environmental Goals

The Walt Disney Company today announced a new set of environmental goals for 2030 focused on five main areas: Greenhouse Gas Emissions, Water, Waste, Materials and Sustainable Design.

Enbridge's ESG Commitments Earn Favorable Attention From Sustainability Rankings

In November, Enbridge became the largest company in North America’s oil industry—and the first midstream energy company in Canada—in committing to net-zero greenhouse gas emissions by the year 2050.

Operationalizing Our 30x30 Goals

Stanley Black & Decker Signs the Renewable Thermal Collaborative's Buyers' Statement, Furthers Commitment of Renewable Energy Use and Lower Greenhouse Gas Emissions

Stanley Black & Decker is the latest organization to sign on to the Renewable Thermal Collaborative’s Buyers’ Statement, furthering their commitment to renewable thermal energy use and continued efforts to lower overall greenhouse gas emissions.

Corporate Electric Vehicle Alliance Debuts Principles to Drive Change and Accelerate U.S. Commercial Fleet Electrification

Major companies with large commercial vehicle fleets provide guidance for auto and truck manufacturers, regulators, policymakers, and utilities on how to accelerate transition to electric vehicles

Wells Fargo Wins for Sustained Excellence at 2020 S&P Global Platts Energy Awards

Wells Fargo has been awarded the top prize for Sustained Excellence by S&P Global Platts at its 2020 Global Energy Awards. The Sustained Excellence category recognizes companies that are embracing efficiency and renewable energy in their operations in order to reduce their environmental impact and help foster a low-carbon future.

How Does Corporate Behavior Relate to a Nation's Soft Power

We have compared data on nations’ soft power from Brand Finance’s Global Soft Power Index with their ESG (environment, social, governance) ratings from CSRHub.

Latest Campaigns

  1. Sustainable Products and Innovation
    Ongoing research into innovative solutions enables CNH’s brands to manufacture products that respect the environment while satisfying customers’...
  2. AEG's Commitment to Social Impact and Volunteerism
    AEG embraces its responsibility to enrich the lives of people in the communities around the world where we do business, and to use business to create...
  3. Growth Through Sustainability
    Trane Technologies is a global climate innovator with a clear purpose to boldly challenge what’s possible for a sustainable world. See how embedding...
  4. Goals That Inspire: Environmental Stewardship
    Through our Goals That Inspire we have established aggressive commitments with targeted and measurable metrics which will require innovation...
  5. Leading ESG & Sustainability Stewardship
    The new CNH continues on its longstanding path of excellence in sustainability, which is recognized by the foremost authorities.
  6. KeyBank's Community Investment
    In states where Key has a presence, there are approximately 1.7 million low- to moderate-income (LMI) households. Many LMI individuals don’t have bank...
  7. Recognition of our Company
    As the leading sports and live music company in the world, we recognize our responsibility to provide industry leadership and to conduct our business...
  8. Aflac Insights
    Learn more about Aflac’s survey findings to better understand workplace trends as well as consumer attitudes, habits and opinions toward health and...
  9. Technology for Good
    We believe that technology, when thoughtfully and strategically applied, can bring positive, lasting change to people’s lives and communities and...
  10. Technology for Good
    We believe that technology, when thoughtfully and strategically applied, can bring positive, lasting change to people’s lives and communities and...