The Latest News From Leading Brands

Corporate and nonprofit news distributed by 3BL, including press releases, op/eds, multimedia, and the full range of stories that shape reputation.

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Events
Events
LG Commemorates International Day of Happiness with Unique ‘Experience Happiness Dance’ Event
To mark the initial success of the new “Life’s Good: Experience Happiness” initiative – and to help people focus on achieving their own happiness goals – LG partnered with Instagram star Donte Colley and the popular dance movement Daybreaker to host more than 400 participants atop One World Trade Center. Colley, whose positive dance videos have taken the internet by storm, performed his signature dances live for the crowd. The Happiness Day experience also brought to life sustainable skills, based on the science of happiness, through interactive performances and pop-up stations.
LG Electronics USA
Responsible Production & the Circular Economy
Responsible Production & the Circular Economy
Leading Brands and Retailers Partner to Increase Fair Trade Offerings as Part of Sustainable Coffee Challenge
Fair Trade USA, the leading certifier of Fair Trade products in North America, in collaboration with the Sustainable Coffee Challenge, announces a group of joint commitments with major partners deeply committed to sustainable coffee sourcing and improved farmer livelihoods. This announcement from Target, Chartwells Higher Ed, UCLA, Bon Appetit Management Company, Atlas Coffee Roasters, and the Sustainable Purchasing Leadership Council comes at a pivotal moment for coffee farmers around the world who have been struggling with low C-Market prices. The unstable coffee market has millions of producers looking for the price assurances and community development funds provided by the Fair Trade model.
Fair Trade USA
Research & Reports
Research & Reports
Sustainability Reporting – 20 Years on and More Relevant Than Ever
As Global Reporting Initiative marks two decades since launching its first draft sustainability reporting guidelines, the organization has highlighted the significance of a growing demand for environmental, social and governance (ESG) data.
GRI
Environment
Environment
Montana Teen Digs Healthy Soil
Kate Indreland from Big Timber, Montana, is featured in this post. She was a finalist in our inaugural General Mills Feeding Better Futures Scholars Program, which encourages youth ages 13-21 to nominate their in-action solution or idea that tackles one of the following topics: sustainable agriculture, food waste reduction and hunger relief. As a finalist, Indreland won $10,000 to further her soil health work. I had a chance to connect with her to see what she’s been up to since last summer.
General Mills
Environment
Environment
Video: Catalina Island Exits Mandatory Water Conservation
The latest rainstorms to soak Southern California wreaked havoc on some parts of the state, but for Catalina Island residents and businesses, they brought welcome relief from a historic drought and seven years of mandatory water conservation measures.
Edison International

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