National Geographic joined with the rest of the global community in commemorating World Lion Day on August 10, taking the opportunity to highlight some of its many efforts to protect big cat populations around the world.
Since 2009, the National Geographic Society has increasingly focused on supporting conservationists, researchers, and storytellers working to protect populations of lions, tigers, cheetahs, and more through its Big Cats Initiative. The program backs explorers working on the ground primarily in Africa and Asia through grants and broad media support, including yearly PSAs on the National Geographic Channels.
