A key challenge for many companies is communicating CSR (corporate social responsibility) activities that remain true to their brand. As communicators, we have a responsibility to help our clients understand what will make their CSR initiatives impactful, relatable and inspiring. Convincing consumers that profitable companies are being good citizens for the betterment of society is no easy task; however, there are a few fundamental points to consider that can help accomplish the goal.
Aflac was #ThereWhen Aflac employee and policyholder Chad Melvin’s son was diagnosed with a very rare blood disorder called LCH. What started as a day at the pool became a two-year journey for young Grant at the Aflac Cancer & Blood Disorders Center.
