CBRE’s Shared Advantage: The Inside Story
Some firms understand that their influence extends beyond the boundaries of their own work. They recognize that the impact of small, positive acts multiplied across a broad global enterprise can improve the communities they serve, while at the same time grow their bottom line. When those positive acts flow naturally from the business process, the organization evolves beyond its public persona to deliver a mutual benefit to all of its stakeholders.
‘Purpose is like Pokemon,’ contends Mr. Goodvertising
Corporate branding executives are not unlike the lovable cartoon oaf battling with his alter ego, contents Tom Kolster, author and founder of the Danish creative agency Goodvertising.

“You have a mission and a vision, and then introduce a purpose – a third thing. How are you ever going to move forward with that?” he asked 450 attendees at Sustainable Brands in Copenhagen.
Relocation Transforms Akzonobel Facility into Energy Efficient Smart Building
Completed in November last year, the company’s new Strongsville Technology Center in Ohio is only a third the size of the former location. Designed to use less than a third of the natural gas, electricity and water, the facility has now been recognized under the worldwide LEED (Leadership in Energy and Environmental Design) green building certification program.
Bringing More Cloud Power to Serve Nonprofits
Microsoft is taking another step in fulfilling our $1 billion commitment to ensure that our cloud serves the public good. Today, through Microsoft Philanthropies, we are making Microsoft Azure broadly available to eligible nonprofit organizations by offering Azure credits.
A Distributed Generation Future
Here’s the basic idea: instead of a small number of power plants providing a lot of people and businesses with power, we can instead use a large number of small-scale electricity generators, each providing a small number of local users with power.
Black & Veatch and Royal HaskoningDHV Partner to Deliver Sustainable Water Solutions
Black & Veatch has signed a teaming agreement with Royal HaskoningDHV to apply Nereda® wastewater treatment technology to projects in the United States. Developed by Royal HaskoningDHV, the innovative, sustainable solution is cost-effective, energy efficient and requires a footprint up to four times smaller than traditional water treatment systems.
Keep America Beautiful Asks Students, “How Will You…End Littering?”
Forty-five years since Keep America Beautiful told people that “People start pollution. People can stop it.” in one of the most iconic public service advertising campaigns in history, the national nonprofit today launched a new effort which seeks to tap into the imagination and innovation of our nation’s youth to continue to advance its fight to End Littering in America.The “How Will You…End Littering?” Video Contest, open to students in grades 9-12, asks the next generation of community stewards to share their ideas about how to end littering by educating and motivating people to properly dispose of their trash.
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