As millions of Indian citizens continue to struggle with poor access to clean drinking water, 21st Century Fox’s National Geographic has teamed with Water Aid India and top talent from Bollywood to launch Mission Blue, a new initiative to raise awareness of water scarcity and drive conservation. The company will air documentaries and television specials about the crisis across its channels in India, and the campaign’s website will provide digital tools allowing viewers to calculate their own water footprints and provide ways to save water in their daily lives.
The average adult breathes 3,000 gallons of air every day. But in some areas of the world, this essential human function could prove to be lethal. According to the World Bank, air pollution now ranks as the deadliest form of pollution, and approximately 90 percent of the world lives in places that fall short of the World Health Organization’s air quality standards.