Supply chains are a critical element of sustainability success for most companies. Yet working on supply chain sustainability is a challenging task. It’s hard enough to get people in your own company to change their behavior, but influencing the actions of those in another company—even as a large customer—can seem nearly impossible.
With over 700 million users, Instagram has quickly become the go-to platform for younger audiences. And, as the social media channel grows and builds out its marketing abilities, brands are beginning their foray into the world of Instagram advertising. Recently, one brand took an entirely new approach, harnessing the platform to drive home a long-form social impact message on the short-form channel.
In the early days of my career, when I would tell people I worked for an electronics distributor, their eyes would light up with fascination. The era of personal electronics was just dawning and the public was mesmerized. Once I clarified that I worked primarily with industrial manufacturers, their eyes would instantly glaze over. While consumer electronics was considered sexy, the industrial sector was more utilitarian. Critical of course, but hardly fodder for cocktail party chitchat.
Astellas today debuts its second-annual Americas Corporate Social Responsibility (CSR) Report Card. The Report Card, which can be found at https://www.us.astellas.com/CSR/Home.cshtml, shares highlights of Astellas-sponsored philanthropic and volunteer support in Brazil, Canada and the United States. The Report Card measures the company’s impact across multiple dimensions of our social responsibility platform, Living SMARTTM, including access to healthcare, math and science education, environmental commitments and employee volunteerism.