The Wendy's Way: Supporting National Foster Care Month
When some people think of May, their minds are immediately drawn to Cinco de Mayo, or a timely Star Wars joke on May Fourth. However, while we love a good fiesta and we’re no “wookies” when it comes to making a pun – see what we did there? – we think the most important thing about May is that it’s National Foster Care Month: a month where we focus even more than usual on driving positive change within the foster care system through activities that support the adoption journey.
Sustainable Brands Gathers Global Brand Innovation Leaders at SB’18 Vancouver
Sustainable Brands® kicks off its largest community gathering today with Sustainable Brands ’18 Vancouver at the Vancouver Convention Centre West in Vancouver, British Columbia. Over 2,000 business executives along with their teams from 33+ countries are attending the conference and Activation Hub.
Taproot Foundation Appoints Lindsay Firestone Gruber as President and CEO
The Taproot Foundation Board of Directors announced today the appointment of Lindsay Firestone Gruber as the organization’s new President and CEO. Gruber has been on staff with Taproot for 14 years and has served as the organization’s Chief Program Officer since 2016.
Johnson & Johnson Announces Progress Toward Health for Humanity Goals
Johnson & Johnson today released its 2017 Health for Humanity Report, demonstrating its approach and the considerable progress it has made toward an ambitious social, environmental and governance commitment to advance the Company’s mission to drive better health for all. Looking across all Johnson & Johnson’s business practices, the Company shares important disclosures about how it supports good health for patients, consumers, employees and local communities on a global scale.
Announcing the 2018 Cone/Porter Novelli Purpose Study
Purpose isn’t just the latest marketing buzzword or moment-in-time tactic. Not only do Americans expect companies to lead with Purpose, they are ready to reward these companies in a variety of ways. In fact, companies that lead with Purpose will stand to build deeper bonds with existing consumers, expand the consumer base and enlist those brand advocates to share the brand message.
TD Seeking Innovative Solutions for a Changing World, Launches the TD Ready Challenge to Prepare People and the Economy for the Future
TD today launched the TD Ready Challenge, an annual North American initiative that has ten $1 million (CDN) grants available to help catalyze innovative solutions for a changing world. The announcement follows the recent launch of The Ready Commitment, a multi-year program targeting CDN $1 billion (US $775 million) in total by 2030 towards community giving.
Lessons Learned At Engage For Good 2018
With a theme of ‘Creating Change in Changing Times,’ discussion focused on how companies and nonprofits can generate compelling brand Purpose in today’s environment of rising consumer and employee expectations. With notable speakers like The Obama Foundation’s Michael Strautmanis, REI’s Laura Swapp and Save the Children’s Carolyn Miles and a series of educational breakout sessions, #EFG18 combined inspirational conversations with actionable insights for practitioners.
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