For decades we’ve been pushing sustainability on consumers. Despite our best efforts, it’s still not widely embraced in mainstream culture. And yet, we also know the tremendous power of brands to inspire our aspirations, shape our behaviors and mobilize action at scale.

To meet this moment, Sustainable Brands, in collaboration with BBMG, is launching a peer-to-peer collaboration of human insights experts, marketing leaders and sustainability practitioners to better understand the dynamics of desire and human behavior change so we can increase brand relevance, grow market share and fuel the shift towards a culture of sustainable living. This is the first project of the #BrandsForGood collaboratory — an initiative to leverage brands’ voices to deliver “The Good Life.”

Wed, 07/11/2018 - 10:35

If you’ve ever wanted a bee’s-eye view of what life is like for the planet’s hardest working pollinators, then check out the new virtual reality video experience “The Extraordinary Honey Bee“ developed for Nestlé’s Häagen-Dazs brand.

Fri, 07/06/2018 - 12:25

As children, we are taught the value of helping others, doing what is right and looking out for one another. In business, these values can be demonstrated through corporate social responsibility (CSR), a term used to describe how a company shares its business’ culture, values and ways of giving back.

Thu, 08/02/2018 - 14:35

Long gone are the days of disengaged consumers, whose allegiance is garnered merely through coupons and loyalty programs. Today’s customers are increasingly sophisticated and selective. They like to keep their finger on the pulse of the companies with which they have chosen, or are thinking of choosing, to do business. Does the business align with their values? Is it engaged with the community, and what is it doing for the greater good?

Thu, 08/09/2018 - 09:35

Officials hope to brighten up Michigan neighborhoods with the Light Up the City initiative. Volunteers will go door to door this summer, asking to install lightbulbs on porches. Consumers Energy donated 1,500 lightbulbs to the program.

Fri, 07/06/2018 - 10:20

CA Technologies (NASDAQ:CA) today announced the release of its latest Sustainability Report, as further evidence of the company’s long-term commitment to operational efficiency. The company has reduced its carbon footprint by approximately 50 percent since first taking part in the initiative in 2006.

Mon, 07/09/2018 - 15:00

We are proud to announce our US$1million investment in Acoustic Zoom, an advanced geophysics company specializing in innovative seismic solutions. Acoustic Zoom was awarded the top prize at #DisruptMining 2018, after placing as a semi-finalist in #DisruptMining 2017. As part of the investment, our own Sergio Espinosa, Director of Geophysics, will join Acoustic Zoom’s board of directors. A US$150,000 pilot program will also launch this summer at Goldcorp’s Red Lake Gold Mines, testing the technology in a real-world scenario.

Fri, 07/06/2018 - 15:35

Registration is open for the July 27-28 homebuyer event in Kansas City. Down payment assistance grants and homebuyer education are available for eligible homebuyers in three Missouri counties (Cass, Clay and Jackson), with special parameters for teachers, military, veterans and first responders.

Mon, 07/09/2018 - 15:45