Philanthropy & Cause Initiatives

Volunteering in Guatemala With Pencils of Promise

In 2017, American Apparel launched a capsule collection of hoodies, t-shirts and bags in collaboration with Pencils of Promise (POP) to provide support for teachers and fund the construction of new schools in Guatemala, Ghana and Laos, contributing U.S. $220,000. POP is a US-based not-for-profit organization that works to increase access to education and raise global awareness of child illiteracy as there are 250 million children worldwide who lack basic reading, writing and math skills.

The Zero-Waste Factory
Inside a huge Indiana warehouse, three people clad in white Tyvek jumpsuits, tall fireman boots, rubber gloves and safety glasses sifted through trash strewn across the floor. It was about 10,000 pounds of refuse, the contents of a compactor from Subaru of Indiana Automotive, the automaker’s U.S. assembly plant in Lafayette.

Responsible Business & Employee Engagement

Costa Cruises and AISM: Tours Now Also Accessible to Guests with Disabilities for the First Time

Costa Cruises, AISM (Italian Multiple Sclerosis Association) and the Costa Crociere Foundation present the results of a joint project aimed at making vacations increasingly accessible to people with impaired mobility. For the first time in the world in the cruise sector, guests with disabilities will be able to participate in group shore excursions, at no extra cost, with accessibility verified by AISM, in accordance with the most advanced international good practices.

Reducing Green House Gas Emissions in the Marine Sector
Powering large cruise ships and merchant vessels requires an enormous amount of energy and fuel. A recent innovation by Silverstream Technologies incorporates Atlas Copco’s compressor and blower technology to reduce hull drag and improve energy efficiency.
Why Your Startup Should Invest in Employee Health
There are a million things to consider when starting your first, second, or even third
business.
New variables always present themselves. Each generation of employees and consumers want and expect different things.

But if you look at the most successful companies, they have done it one of two ways. They have either created something so amazing that it can't fail, or they have grown to power by empowering their people.
To Be Successful, Your Business Should Lead With This
Eighty-five percent of Americans say they would likely support a purpose-driven company in their community, while more than two-thirds (68%) say they would want to work for that company. This and other insightful data was just published in the 2018 Cone/Porter Novelli Purpose Study from public relations agency Porter Novelli who recently announced the launch of its global Purpose Practice, specializing in purpose-driven brand strategy and communications.
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