Why a Perpetual Purpose Trust Model Works for Sustainable Investing Firms
Two years ago, Natural Investments became the first U.S. financial advisory firm to convert into a Perpetual Purpose Trust. This was more than a legal milestone — it was an ethics-driven decision about leadership, equity, and mission in an industry struggling to align growth

Research & Reports

Entergy’s 2025 Performance Report Highlights Growth, Reliability and Customer-Driven Initiatives

Entergy today announced the publishing of its 2025 Performance Report, “Energy for a Better Future,” detailing the company’s achievements last year and the strategic priorities guiding its path forward on behalf of customers and communities.

Bridging Clients and Teams: Meet Andjela Arsic
My journey at GoDaddy began almost seven years ago when I joined as a WordPress Expert. Looking back, I can honestly say I didn’t have nearly as much knowledge or confidence as I do today, but what I did have was curiosity, determination, and an incredible team around me.
Mastercard: What Financial Health Looks Like Right Now
Financial health is often framed as a long-term goal: building wealth, buying a “forever home,” planning for retirement, perhaps even early retirement. But new global research from Mastercard suggests that for many consumers today, financial health is far more immediate.
Helping Students Understand AI in the Classroom
Every year on March 27th, National AI Literacy Day brings together educators, students and families to explore how to prepare learners for an AI-enabled world. At Gen, we believe helping young people understand technology is key to building a safer digital future.
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