Tetra Tech is leading a major marketing initiative for the Illinois Department of Natural Resources (IDNR) to expand the consumer market for invasive Asian carp that threaten midwestern U.S. waterways and the Great Lakes.
To tell stories that are true to the experiences of underrepresented viewers, and to change the ways that they’ve been represented in film and television, we are looking at how some of these stories have traditionally been told and using research as an important tool for change.