The “Vive Saludable” (“Live Healthy”) Program takes off two tons from Banorte

Apr 7, 2011 12:00 PM ET
Campaign: Valor Social
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(3BL Media / theCSRfeed) April 7, 2011 - Considering that fact, Banorte’s General Management for Corporate Services with the support of the Public Relations Subdivision, implemented the internal program “Vive Saludable”, which, “its main purpose is to promote actions that will allow us to create excellent eating habits and improve the quality of life of the employees (…)” said Irasema Segura.

The program consists of:
  • Communicating internally the caloric value of certain foods with a tool known as “Semáforo de Alimentos” (“Food Streetlight”) and health news briefs; allowing employees to determine a balanced food intake.

  • Introducing healthier foods and products in cafeterias and “snacks”.

  • Nutrition experts providing assistance and weight control advice. 

  • For the Monterrey’s corporate offices an agreement with Jose Alvarado of Viozon nutrition center was executed. Such agreement consists of training workshops to improve our eating habits, incorporate nutrients to our diet, menu creation, and others; as well as consultations and nutrition consulting services; which vary, depending on the package chosen by the employee.

At BanorteRS we are very proud of the fact that besides this program, the purpose of which is to improve employees’ quality of life, the Departments responsible gave it an altruistic facet; so, through such agreement, for every kilogram of weight an employee of the Banorte Tower (Monterrey) loses, the Center will donate a kilogram of food to the Patronato para el Fomento Educativo y Asistencial de Cerralvo A.B.P., for the benefit of low-income communities that receive the support from the Center.   Because at Banorte we are adamant, at the Monterrey corporate offices we set the objective of losing one ton of weight, and, at the Santa Fe corporate offices, another ton!   The “Vive Saludable” program is currently in place at the Santa Fe and Monterrey corporate offices; although the objective is to replicate it in the other territories of the organization.   In this way, we will inform you about the kilograms lost, the experiences of our colleagues, the donations given to the Patronato, and other aspects related to this program. For a healthier Mexico!   BANO12970