VIDEO | P&G and National Geographic Documentary Raises Global Water Crisis Awareness as 844 Million People Still Lack Access to Clean Drinking Water
Most Americans underestimate impact of global water crisis new research shows
Procter & Gamble’s (P&G) non-profit Children’s Safe Drinking Water (CSDW) Program and National Geographic have been raising awareness about the global water crisis. Released in conjunction with World Water Day and a national survey, the documentary, titled “The Power of Clean Water,” follows the lives of three women and their families, providing a first-hand perspective on the daily challenges of accessing clean drinking water. As the film progresses, viewers witness how P&G’s Purifier of Water packets, distributed by partners ChildFund in Indonesia, CARE International in Kenya and World Vision in Mexico, have helped transform these communities.