Three Kings’ Day with “Acciones Banorte”! (Banorte Actions*)

Jan 28, 2011 12:30 PM ET
Campaign: Valor Social

(3BLMedia/theCSRfeed) January 28, 2011 - The tradition in Mexico is to celebrate Three Kings’ Day on January 6th by giving gifts to children.  

Thanks to the invitation, extended on December 2010 by “Acciones Banorte”, a Social Responsibility initiative of the bank, Banorte employees donated 7879 toys, to be delivered on Three Kings’ Day to children and youngsters in public hospitals located through all the Mexican Republic.

In such a way, co-workers from different areas of the company registered as volunteers in the initiative “Jugando, jugando… y con Banorte ayudando” (Playing, playing… and helping with Banorte). They listened to talks by specialists about volunteer work, how to get organized and, be at the hospital facilities on the appointed schedule, with the best attitude and a big smile, in fun costumes.

Clowns, little dolls, action and children cartoon characters were present, among others, giving toys to the kids and getting smiles, gratitude and enthusiasm from the children, the parents and the hospitals’ staff, in return.

The experience for the volunteers was amazing. They remained with the pleasant satisfaction and desire of doing it again. Besides contributing with toys, good wishes and encouragement for the kids, their families and the health care staff who were at the hospitals, the team spirit generated, the opportunity for employees to relate outside of work, by performing such an emotional activity, the gratitude to the institution for developing this type of activity, and, the tremendous desire to do it again, are experiences that leave a trace in an organization, being the family that we are; as well as an individual trace.

Very soon we will publish the pictures. Be on the outlook! Meanwhile, we share with you here the photos of part of this excellent group of volunteers that made us feel proud for their social work.

*Acción in Spanish can be translated as “action” and “share of company stock.”


About Grupo Financiero Banorte

At Grupo Financiero Banorte sustainability means “balance”, continuous challenge that we have decided to embrace at the same time that we increase the institution’s profitability and growth. Our commitment is to reach the appropriate balance between the economic, social and environmental aspects of the group, strengthening by such way our long term vision. As “Mexico’s leading bank” we are committed to the sustainable development of Mexico. As such, we participate in a wide range of initiatives in favor of Mexicans’ welfare, supported in our four pillars: Environmental Responsibility, Community Commitment, Equality and Governance and Value Chain.