Success in Addressing Childhood Malnutrition Leads Amway to Set New Goals

World Food Day 2016 is the start of a new 1,000 Day initiative for Nutrilite™ Power of 5 Campaign
Oct 14, 2016 8:15 AM ET

October 16, 2016 /3BL Media/ – Amway announced today that the Nutrilite™ Power of 5 Campaign has exceed its 2016 goal of providing nutrition to more than 14,000 malnourished children by distributing more than 5 million servings of Nutrilite™ Little Bits™. By year’s end, the campaign will have served 30,000 children in 15 countries around the globe.

Today, on World Food Day, Amway further announced a new goal – over the next 1,000 days the campaign will expand to provide nutrition to more than 500,000 malnourished children by the end of 2019.  The first 1,000 days of development are most critical for the child’s survival and ability to grow and learn. It’s been proven that an individual’s lifelong health is influenced by nutritional choices during this time, including a predisposition to obesity and certain chronic diseases.

“Over the course of the next 1,000 days, the Nutrilite™ Power of 5 Campaign will continue to expand in size and scope. We will involve more countries, more partners and more children,” said Jeff Terry, Global Head of Corporate Social Responsibility at Amway. “We are thrilled with the support we’ve gotten so far. Our Amway Business Owners and employees are very involved in helping ensure that Nutrilite™ Little Bits™ micronutrient powder reaches as many malnourished children as possible.”

Nutrilite™ Little Bits™ is a micronutrient powder enhanced with plant nutrients that provides 15 essential vitamins and minerals for children 6 months to 5 years old. The powder is delivered in a one-gram packet that families can mix into a child’s food once a day.

“As the world’s number one selling brand of vitamins and dietary supplements*, Nutrilite™ is in the ideal position to impact childhood malnutrition,” said Terry. “To help bring solutions to the issue, success hinges on effective partnerships – a combination of private sector expertise and innovation with nonprofit and government organizations.”

To support Amway’s efforts and find additional information about the Nutrilite™ Power of 5 Campaign, visit


About Nutrilite™ 
Nutrilite™ exclusively by Amway is the world's #1 selling brand of vitamins and dietary supplements* developed for personal daily vitamin and mineral nutrition, heart health, strong bones and weight management. Backed by 80 years of science and research, the Nutrilite™ team has perfected a proprietary “seed to supplement” practice to preserve quality and maximize the consistency, efficacy and safety of its products. The Nutrilite™ brand is the only global vitamin and mineral brand to grow, harvest and process plants on its own certified organic farms*, located in the United States, Mexico and Brazil. The Nutrilite™ Global Phytonutrient Report, commissioned by the Nutrilite™ Health Institute, provides an examination of global fruit and vegetable intake, availability, and potential impacts on health. More information at:

About the Nutrilite™ Power of 5 Campaign
Amway created the Nutrilite™ Power of 5 Campaign to build awareness of childhood malnutrition, the critical role nutrition plays in early childhood development and, ultimately, to help more children reach their 5th birthday, which is a critical milestone in human development. The campaign launched in May 2014 and has improved the daily nutritional value of thousands of malnourished children’s diets.

The campaign also raises funds for the distribution of Nutrilite™ Little Bits™ micronutrient powder as part of established non-governmental organization programs that distribute food, provide education and measure children’s growth. For additional information or to make a donation, please visit

About Amway
Amway is a $9.5 billion direct selling business based in Ada, Michigan, USA. Top-selling brands for Amway are Nutrilite™ vitamin, mineral and dietary supplements, Artistry™ skincare and color cosmetics and eSpring™ water treatment systems – all sold exclusively by Amway Business Owners. Global sales in 2014 made Amway the No. 1 direct selling business in the world, according to the Direct Selling News 2015 Global 100. The company’s annual sales figure includes revenue from direct selling operations and other business holdings. For company news, visit

*Based on population data available about the specific markets and surveys conducted in China, India, Japan, Korea, Malaysia, Russia, Taiwan, Thailand, the United States and Vietnam between May 2013 - June 2014 by an independent research firm.