Nutrilite™ Power of 5

Nutrilite™ Power of 5

Around the world, Amway is taking on the issue of global malnutrition, helping thousands of children and families live better lives. Everyone needs proper nutrition to achieve their full potential. However, many people — especially children — are not getting the vitamins and minerals they need. This causes a wide range of health and developmental problems.

More than 3.1 million children age 5 and younger die each year of malnutrition, according to the World Health Organization.

Making a commitment

As the world’s number one selling vitamins and dietary supplements brand*, Nutrilite™ products are backed by 80 years of science and research. This expertise puts Amway in a unique position to understand and address nutrition issues such as childhood malnutrition.

After extensive analysis, scientists at Amway developed Nutrilite™ Little Bits™ to give malnourished children age 5 and younger the essential nutrients they need to grow and develop a healthier brain and body. Loaded with 15 essential vitamins and minerals, Nutrilite™ Little Bits™ is the first micronutrient supplement for malnutrition enhanced with plant ingredients** and has been developed to align with guidelines from the World Health Organization.

The Nutrilite™ Power of 5 Campaign

Backed by a worldwide network of Amway Business Owners and customers, Amway is utilizing the Nutrilite™ Power of 5 Campaign to raise awareness of malnutrition as we work together toward a global solution. This program will support CARE and local Non-Governmental Organizations as they make Nutrilite™ Little Bits™ a daily part of children’s diets in areas where the groups are actively educating, providing food, and conducting follow-up assessments to be sure children are thriving.

Our 2016 goal was to provide Nutrilite™ Little Bits™ to 16,000 children in a least 15 countries.  Currently we serve 30,000 children in 15 countries.

New research tracks malnutrition and obesity around the world

Amway is also participating in a worldwide research project with the Global Alliance for Improved Nutrition (GAIN) to learn more about the double burden (underweight and overweight) impact of malnutrition in low, middle and high income countries. These are both directly related to a lack of proper nutrition and result in long-term health problems.

Visit for more information.

* Euromonitor International Limited,

**ORC International

Content from this campaign

Malnutrition Mapping Project Featured by Harvard Kennedy School
ADA, Mich., October 19, 2017 /3BL Media/ – The Malnutrition Mapping Project, a joint effort by Amway and the Global Alliance for Improved Nutrition (GAIN), is now featured in a Business Partnership Case Study by the Harvard Kennedy...
Oct 19, 2017 8:05 AM ET
On World Food Day, Amway Ran a "Power of 5K" Virtual Race
On World Food Day, Amway’s Nutrilite™ Power of 5K brought 50,000 runners and walkers from around the globe to fight childhood malnutrition. Over 3 million children die each year as a result of malnutrition and those who survive are often challenged with health and development problems for the rest of their lives. The Nutrilite Power of 5 Campaign is designed to build awareness of...
Oct 17, 2017 8:35 AM ET
Amway Open Meeting Video | Trendspotting: CSR with the Power of 5
In this Amway Open Meeting “Trendspotting” segment, Doug and Steve talk about Amway’s modern approach to CSR through the ...
Sep 20, 2017 10:15 AM ET
Amway’s Nurtilite Power of 5K Virtual Race on Facebook LIVE Wednesday, May 10
Join Amway this Wednesday, May 10, on Facebook LIVE from Vancouver B.C. @ 10am EST to see the innovative new way the Nutrilite Power of 5 Campaign is addressing the critical issue of global childhood malnutrition. ...
May 8, 2017 2:35 PM ET
Day 200 of Amway’s 1000-Day Initiative to Reach 500K Malnourished by End of 2019
800 DAYS: We’re 200 days into the Nutrilite Power of 5 Campaign’s goal to reach 500,000 malnourished by the end of 2019. Click here to see the faces of children around the globe that have been impacted by the Power of 5 Campaign. Want to see what malnutrition looks like in your country? ...
May 3, 2017 12:25 PM ET