Nutrilite™ Power of 5

Around the world, Amway is taking on the issue of global malnutrition, helping thousands of children and families live better lives. Everyone needs proper nutrition to achieve their full potential. However, many people — especially children — are not getting the vitamins and minerals they need. This causes a wide range of health and developmental problems.

More than 3.1 million children age 5 and younger die each year of malnutrition, according to the World Health Organization.

Making a commitment

As the world’s number one selling vitamins and dietary supplements brand*, Nutrilite™ products are backed by 80 years of science and research. This expertise puts Amway in a unique position to understand and address nutrition issues such as childhood malnutrition.

After extensive analysis, scientists at Amway developed Nutrilite™ Little Bits™ to give malnourished children age 5 and younger the essential nutrients they need to grow and develop a healthier brain and body. Loaded with 15 essential vitamins and minerals, Nutrilite™ Little Bits™ is the first micronutrient supplement for malnutrition enhanced with plant ingredients** and has been developed to align with guidelines from the World Health Organization.

The Nutrilite™ Power of 5 Campaign

Backed by a worldwide network of Amway Business Owners and customers, Amway is utilizing the Nutrilite™ Power of 5 Campaign to raise awareness of malnutrition as we work together toward a global solution. This program will support CARE and local Non-Governmental Organizations as they make Nutrilite™ Little Bits™ a daily part of children’s diets in areas where the groups are actively educating, providing food, and conducting follow-up assessments to be sure children are thriving.

Our 2016 goal was to provide Nutrilite™ Little Bits™ to 16,000 children in a least 15 countries.  Currently we serve 30,000 children in 15 countries.

New research tracks malnutrition and obesity around the world

Amway is also participating in a worldwide research project with the Global Alliance for Improved Nutrition (GAIN) to learn more about the double burden (underweight and overweight) impact of malnutrition in low, middle and high income countries. These are both directly related to a lack of proper nutrition and result in long-term health problems.

Visit for more information.

* Euromonitor International Limited,

**ORC International

Videos from this campaign

Content from this campaign

Sustainable Development Goals

Malnutrition Mapping Project Featured by Harvard Kennedy School
The Malnutrition Mapping Project, a joint effort by Amway and the Global Alliance for Improved Nutrition (GAIN), is now featured in a Business Partnership Case Study by the Harvard Kennedy School. Providing a detailed explanation of why partnerships like this one between Amway and GAIN are so important, the case study also highlights the benefits of the data generated by the Malnutrition Mapping Project.

Philanthropy & Cause Initiatives

On World Food Day, Amway Ran a "Power of 5K" Virtual Race
Today, Amway’s Nutrilite Power of 5K is bringing 1,079 runners and walkers together on World Food Day to fight childhood malnutrition.

Sustainable Development Goals

Amway Open Meeting Video | Trendspotting: CSR with the Power of 5

Philanthropy & Cause Initiatives

Amway’s Nurtilite Power of 5K Virtual Race on Facebook LIVE Wednesday, May 10
Join Amway this Wednesday, May 10, on Facebook LIVE from Vancouver B.C. @ 10:45am EST to see the innovative new way the Nutrilite Power of 5 Campaign is addressing the critical issue of global childhood malnutrition.

Sustainable Development Goals

Day 200 of Amway’s 1000-Day Initiative to Reach 500K Malnourished by End of 2019
We’re 200 days into the Nutrilite Power of 5 Campaign’s goal to reach 500,000 malnourished by the end of 2019. Click here to see the faces of children around the globe that have been impacted by the Power of 5 Campaign.

Philanthropy & Cause Initiatives

Amway Facebook LIVE Video: Addressing Childhood Malnutrition in Southern Africa
According to the World Health Organization (WHO), seven million children under the age of 5 die each year from preventable causes. Malnutrition is the underlying cause of 45 percent of these deaths.

Health & Healthcare

Head Start Kids Partners with the Nutrilite Power of 5 Campaign in Southern Africa
Head Start Kids is a foundation in Johannesburg, Gauteng, South Africa that this year alone will reach more than 2,849 children under age 5. The program seeks to improve the educational environment by focusing on three specific areas – nutrition, movement, and enrichment education.

Events, Media & Communications

Join Amway for a Facebook LIVE Chat from Southern Africa
Join Amway's Global Head of Corporate Social Responsibility, Jeff Terry, on Facebook LIVE from southern Africa at 12 Noon ET on Monday, March 27, 2017. Discover how the NutriliteTM Power of 5 Campaign is addressing the critical issue of childhood malnutrition in southern Africa.

Health & Healthcare

Why is Global Health Day Important to Amway Corporation?
Today, Amway joins the world in recognizing Global Health Day. Established in 1950 to mark the anniversary of the founding of the United Nations World Health Organization, Global Health Day raises awareness and mobilizes partners to address key global health issues.

Health & Healthcare

Amway Vietnam Celebrates First Anniversary of Nutrilite™ Power of 5 Campaign

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