Subaru and To Earn Top Honors for Excellence in Cause Marketing

Awards to Be Given at May Cause Marketing Forum Conference
Dec 18, 2012 9:15 AM ET

Rye, NY, December 18, 2012 /3BL Media/ - The Cause Marketing Golden Halo Award, the highest honor for companies and causes that collaborate to produce business and social dividends, will be bestowed on Subaru of America, Inc. and at the 2013 Cause Marketing Forum conference.

The announcement of these honors coincides with the release of the program for the 11th annual Cause Marketing Forum conference to be held on May 29 & 30 at the J.W. Marriott Hotel in Chicago. Details are available at

The awards will be accepted by Subaru of America, Inc. CMO Dean Evans and CEO and Chief Old Person, Nancy Lublin and COO Aria Finger.

“The depth and impact of Subaru’s five-year-old ‘Share the Love’ campaign has made it one of America’s most admired cause marketers,” shares Cause Marketing Forum President David Hessekiel, “By enabling customers to support causes they care about, Subaru has strengthened its brand identity and customer loyalty.” Subaru CMO Dean Evans will describe how 'Share the Love' ($20 million in donations in five years) and other efforts have helped it prosper even in tough times.

“ is the cause leader in communicating with young people - 2.2 million participated in its cause campaigns last year,” said Hessekiel. With corporate partners such as Virgin Mobile, Intel, Staples and Aéropostale, DoSomething’s success in engaging millennials where they “live” – primarily on their mobile phones and online – has produced wildly creative and effective campaigns. CEO and Chief Old Person Nancy Lublin and COO Aria Finger will share the mix of sociology, technology and “magic” that moves young people to make a difference in their communities and for pro-social brands.

Other cause marketing forum conference highlights include presentations on:

•     CEOs Championing Purpose-Driven Brands

•     Cause Social Strategies for Reaching Moms

•     Leveraging Celebrities to Enhance, Not Obscure, Your Cause Marketing

•     Mobile Cause Activation, Point of Sale Programs, Risk Taking, Storytelling and More

Among the many companies and nonprofits represented on the conference faculty are Stonyfield Farms, Children’s Miracle Network Hospitals, United Talent Agency Foundation, Yahoo!, The Motherhood, Ford, LIVESTRONG, Partners for Mental Health, The Futures Company, Malaria No More, and many more.

Cause Marketing Forum, Inc., producer of the Cause Marketing Forum conference and Cause Marketing Halo Awards, helps business and nonprofit executives succeed together by providing practical information and inspiration, opportunities to build valuable relationships and recognition for outstanding work.

A wealth of information on cause marketing and CMF’s offerings can be found at