RecycleMatch Founder and CMO Brooke Farrell Leads Cleantech Panel at SXSW

Panel brings together leaders at intersection of environment and technology
Mar 11, 2011 7:00 AM ET
(3BL Media / theCSRfeed) AUSTIN, TX - March 11, 2011 - RecycleMatch co-founder Brooke Farrell is bringing together a panel of cleantech experts at the intersection of technology and the environment at SXSW Interactive (South By Southwest) to explore the subject “If Techies Can Save the World, Why Aren’t They?” Farrell’s experience as a first time tech entrepreneur, with more experience in environmental business than tech, has assembled a panel of experts who are truly leveraging computer technology of the geekiest kind to impact the environment. The panel includes:   Rebecca Moore, computer scientist who started Google Earth Outreach   As a computer scientist working at Google, Rebecca Moore conceived and now manages the Google Earth Outreach program, which supports nonprofits, communities and indigenous peoples around the world in applying Google's mapping tools to the world's pressing problems in areas such as environmental conservation, human rights, cultural preservation and creating a sustainable society. Her personal work using Google Earth was recently instrumental in stopping a plan to log more than a thousand acres of redwoods in her Santa Cruz Mountain community. Rebecca earned her undergraduate degree from Brown University in Artificial Intelligence, Masters from Stanford in Cognitive Psychology and spent several years in the Stanford PhD program in Computer Science before taking leave to join a Silicon Valley startup. See:   Jack Hidary, electric vehicle rock star who Thomas Friedman calls out in Hot, Flat & Crowded Jack D. Hidary brings a global perspective with an emphasis on hybrid transportation to our panel. And possibly a bit of jetlag as our only panelist flying in from Davos. Jack is a noted expert in renewable energy and clean technologies who has built a career as an entrepreneur in finance and technology. Jack sits on the board of the National Renewable Energy Lab and his work has recently been featured in Thomas Friedman’s new book Hot, Flat, and Crowded. Committed to community and philanthropic causes, Hidary has received several industry and community awards including the Einstein Technology Medal , and has been recognized as a Global Leader of Tomorrow at the World Economic Forum. Jack is a member of the Council on Foreign Relations, the Clinton Global Initiative, and is a Young Leadership Fellow of the National Committee on China-US Relations. Jack previously was co-founder and Chairman of Vista Research (sold to Standard and Poors) and co-founder, President and CEO of EarthWeb (now Dice, Inc) which had a record breaking IPO and earned the Business Week Info Tech 100 award as the third fastest growing IT company.   Joel Serface, renewable energy technology pioneer who has seriously done it all Joel Serface will bring energy to the panel - both as a tireless leader, and as one of the most knowledgeable persons involved in renewable energy and energy efficiency in the world today. Joel has been a long-term leader in the cleantech community, having created or funded more than 20 cleantech companies, non-profits and policy organizations in the past decade. Joel works on policy, community development, technology commercialization and finance have all focused on massively scaling renewable energy and energy efficiency. Joel serves and/or has served on the boards of the Clean Economy Network Educational Foundation, CleanTX Foundation, Colorado Cleantech Industry Association, California Blue Ribbon Task Force on Nanotechnology, California Nanosystems Institute, and is a Founding Member of Environmental Entrepreneurs (E2) and progenitor of the California Cleantech Open. Joel was the first Entrepreneur in Residence at the National Renewable Energy Laboratory with venture capital firm Kleiner Perkins Caufield & Byers. Joel previously headed renewable energy efforts at the Austin Clean Energy Incubator, Eastman Ventures, and Sierra Ventures, and founded Austin's Pecan Street Project, the nation’s first SmartGrid 2.0 test implementation supported by the Department of Energy.   Graham Hill, ecopreneur, new media journalist and successful founder of Graham Hill will bring the perspective of a treehugger. And of a successful entrepreneur who has mastered the art and science of new media. Graham founded, which was acquired by Discovery Channel in 2007. As the leading media outlet dedicated to driving sustainability mainstream, Treehugger is the one-stop shop for green news, solutions, and product information online. Prior to starting Treehugger, Graham grew and later sold the web-developer, SiteWerks, to 60 people doing work for clients such as Microsoft. As a prolific traveler, Graham has been on planes, trains and automobiles. But the most interesting vehicle was the Plastiki, a boat made literally of plastic water bottles that traveled around the world to draw attention to the Pacific Gyre.   Brooke Farrell. Co-founder of RecycleMatch Brooke Betts Farrell is co-founder and CMO of RecycleMatch. Brooke’s career spans nearly twenty years in marketing strategy, sales and advertising on behalf of major corporations like Shell Oil, Exxon, Goodyear and Coca-Cola. Her personal environmental goals merged with her professional life in 2001 when she began working with Waste Management to help them transform their brand from waste hauler to environmental services leader with their addy award winning Think Green campaign and mashable award winning environmental education website. Brooke was most recently SVP, Brand Director at FKM, a US advertising agency with $250 Million in annual billings. Brooke has a BS in Economics and Government from the University of Texas and was named PopTech Fellow in 2010.   The panel takes place Tuesday March 15, 2011 from 3:30 – 4:30 at SXSW at the Austin Convention Center Room 6AB. The panel can be followed online using hashtag #saveustechies.   About RecycleMatch RecycleMatch is the first B2B online marketplace that allows companies to buy, sell or give waste and recyclables through online transactions. The company’s goal is to make landfills obsolete by making the commodity recycling market more efficient and opening up new markets for materials currently considered waste. RecycleMatch connects companies that have waste such as plastics, textiles, paper, chemicals, food and organics, metals, building materials and others, with those seeking to reuse, upcycle, recycle or downcycle materials in a wide range of industries. Located in Austin and Houston, RecycleMatch was named Entrepreneur Magazine’s Most Brilliant Ideas in 2010. For more information or to make a match, visit     RM12357