Procter & Gamble Brings Relief to Residents Affected by Hurricane Irma with P&G Personal Care and Cleaning Kits and Tide Loads of Hope Laundry Services

Sep 22, 2017 10:25 AM ET


  Families, individuals and responders in need of laundry services in the wake of Hurricane Irma.


  The Tide Loads of Hope Mobile Laundry Unit has been deployed to support relief and recovery efforts in the wake of Hurricane Irma. The Tide Loads of Hope mobile laundry vehicle will begin services in Bonita Springs on Friday, September 22nd, providing free full-service laundry to residents affected by the recent flooding. Residents can bring clothes (up to two loads per household) to be washed, dried and folded free of charge for those directly impacted by the hurricane. All washable clothing types can be accepted with the exception of heavy bedding.


  P&G has a history of giving back to the communities where we live and work, and we want to provide everyday essentials to those who need it most to help bring a sense of normalcy in this time of need. These services are free and available to people affected by the disaster and the volunteers who are helping to respond.
    Hurricane Irma first made landfall in the Florida Keys September 10th as a category 4 hurricane causing devastation to the homes and businesses in its path. The storm measured more than 400 miles (640 kilometers) wide with winds up to 130 mph. Hurricane Irma caused a storm surge of 10 feet in the Florida Keys and 7 feet in Naples, forcing many to evacuate.


  Starting on Friday, September 22nd, the team will collect laundry from 9:00 AM-5:00 PM ET at the Home Depot below or until 100 loads are reached (two loads per household). The team will also be distributing cleaning supplies and personal care kits directly out to residents in the affected areas.
    The Tide Loads of Hope mobile laundry unit will be located at:

Home Depot


11941 Bonita Beach Rd SE


Bonita Springs, FL 34135


**For the most up-to-date information on the fleet’s location, please visit Tide’s Facebook and Twitter channels at or @Tide. **




In 2005, P&G launched Tide Loads of Hope to provide much needed laundry services to families affected by Hurricane Katrina. Since that time, Tide Loads of Hope has washed more than 65,000 loads of laundry for more than 45,000 families impacted by disasters across the U.S. and Canada. The Tide Loads of Hope mobile laundry unit is outfitted with 12 high-efficiency Whirlpool Duet washers and dryers (six of each) with the capacity to do up to 100 loads of laundry a day.



  Brands included in relief effort: Always, Bounty, Crest, Charmin, Dawn, Febreze, Ivory, Gillette, Mr. Clean, Olay, Old Spice, Oral-B, Pampers, Pantene, Secret, Swiffer, Tampax, Tide, and Venus.



P&G provides these services in partnership with Matthew 25: Ministries, an international humanitarian aid and disaster relief organization. More information can be found at




People across the community can help support Tide Loads of Hope by purchasing a Tide Loads of Hope vintage t-shirt or by donating directly at $4 from the sale of each tee goes toward helping families affected by disaster.



Julie deSylva, 513-780-0006