Principal® Earns 2026 Military Friendly® Employer Designation
DES MOINES, IA, November 11, 2025 /3BL/ – Principal Financial Group® announced today it has earned the 2026 Military Friendly® Employer designation. This recognition highlights the company’s sustained efforts and success in creating meaningful, long-term opportunities for veterans, service members, and their families.
Institutions earning the Military Friendly® Employers designation were evaluated using both public data sources and responses from a proprietary survey. Over 1,200 companies participated in the Military Friendly survey.
“Military veterans, both past and present, enrich our organization with their unique talents and diverse backgrounds. As someone whose father served in the Army, I’ve experienced the profound impact of military service on families and communities,” said Deanna Strable, chair, president, and CEO of Principal Financial Group. “From their unwavering integrity and reliable teamwork to steadfast accountability, veterans strengthen our company culture and contribute to our collective success. We’re proud to have these dedicated professionals as valued members of our Principal family.”
Methodology, criteria, and weightings were determined by Military Friendly®, in consultation with the Military Friendly® Advisory Council, a group of independent leaders in the military recruitment community. Final ratings were determined by combining an organization’s survey score with an assessment of the organization’s ability to meet and exceed thresholds for recruitment, new hire retention, employee turnover, and promotion & advancement of veterans and military employees.
“Earning the Military Friendly® designation is more than a badge; it’s a reflection of deep-rooted values and strategic foresight. These organizations don’t just open doors for veterans, spouses, and service members; they build pathways for lasting impact. Their commitment isn’t performative; it’s transformative. It’s proof that honoring military talent is not only the right thing to do, it’s the smart thing to do,” said Kayla Lopez, Senior Director of Military Partnerships at Military Friendly.
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About Principal Financial Group®
Principal Financial Group® (Nasdaq: PFG) is a global financial company with approximately 20,000 employees1 passionate about improving the wealth and well-being of people and businesses. In business for 146 years, we’re helping over 70 million customers2 plan, insure, invest, and retire, while working to support the communities where we do business, and building an inclusive workforce. Principal® is proud to be recognized as one of the 2025 World’s Most Ethical Companies3 and named as a “Best Places to Work in Money Management4.” Learn more about Principal and our commitment to building a better future at principal.com.
1 As of September 30, 2025
2 As of September 30, 2025
3 Ethisphere, 2025
4 Pensions & Investments, 2024
About Military Friendly ® Employers
Military Friendly® is the standard that measures an organization’s commitment, effort, and success in creating sustainable and meaningful benefits for the military community. Over 2,900 organizations compete annually for Military Friendly® designation annually. Military Friendly®, a service-disabled, veteran-owned small business. Military Friendly® is not affiliated with or endorsed by the U.S. Department of Defense or the federal government. Results are produced via a rules-based algorithm. The data-driven Military Friendly® lists and methodology can be found at https://www.militaryfriendly.com/mfcguide/.
Insurance products issued by Principal National Life Insurance Co (except in NY) and Principal Life Insurance Company®. Plan administrative services offered by Principal Life. Principal Funds, Inc. is distributed by Principal Funds Distributor, Inc. Securities offered through Principal Securities, Inc., member SIPC and/or independent broker/dealers. Referenced companies are members of the Principal Financial Group®, Des Moines, IA 50392. ©2025 Principal Financial Services, Inc.
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