Principal Financial Group®: Making Financial Education Accessible to All

Originally published in Principal Financial Group 2024 Sustainability Report

Making financial education accessible to all

Beyond high-quality financial products, financial security depends on education, resources, and tools. Across the world, we’re working to make financial information and resources more accessible to all.

Our approach

We offer a suite of financial education materials for individuals and businesses:

• Principal® Hola Futuro provides culturally-relevant, Spanish-language financial wellness resources to help consumers set and meet financial goals and understand the importance of saving.
   
• For participants, we provide access to articles, videos, calculators, and financial worksheets through our Principal® Milestones resource.
   
• A feature in our Simple Asset Allocation B2C app in Thailand equips less experienced customers with specific resources to suggest investment plans based on their investment needs.
   
• Retirement education specialists meet with participants in group meetings or in one-on-one sessions in support of our financial education efforts.
   
• The digital Principal® Business Needs Assessment Tool helps employers in the U.S. assess their current financial plan and adjust accordingly. Users can also gain suggestions to help reduce risks to their business, employees, and lifestyle with next steps to help secure their financial well-being.
   
• In Southeast Asia and Latin America, our Investment Specialist teams and distribution affiliates host monthly webinars, providing investment outlooks, market updates, fund recommendations, wealth management tips, financial health advice, and other key insights.

Our actions and performance in 2024

This year, we hosted webinars and improved resources to boost financial literacy.

• We offered a free monthly webinar series in the U.S., open to all interested attendees, which customizes its content to the varied needs of participants at different life stages. In 2024, the subjects covered included financial basics, health care in retirement, college savings, estate planning, understanding investing, women and wealth,
  among others.
   
• We also offered webinars for small and midsize businesses (SMBs) in the U.S. to help them navigate their business needs. This year’s webinars focused on how to manage generational differences in the workplace, current and future economic and employment trends, and strategies to support employee mental health. In 2024, we received a 99% positive rating from webinar participants who completed our survey.
   
• We improved our participant outreach, making it clear and easier to understand, resulting in a 53% increase in participants taking action and a 21% increase in participant engagement year over year. Activity includes enrolling in their retirement plan, increasing their savings, meeting with one of our financial professionals, using a digital advisory tool, or updating their beneficiary. Engagement includes logging into our website, using our mobile app, calling our contact center, or engaging with digital outreach. This activity and engagement helps participants better prepare for retirement and build more confidence on their retirement journey.

Watch or register for our educational webinars for retirement

Watch or register for our educational webinars for businesses

To learn more, read the Principal Financial Group 2024 Sustainability Report.

Insurance products issued by Principal National Life Insurance Co (except in NY) and Principal Life Insurance Company®. Plan administrative services offered by Principal Life. Principal Funds, Inc. is distributed by Principal Funds Distributor, Inc. Securities offered through Principal Securities, Inc., member SIPC and/or independent broker/dealers. Referenced companies are members of the Principal Financial Group®, Des Moines, IA 50392.

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