PODCAST >> Red Cross Targets Millenials with “Saving Zombies”

Oct 26, 2012 10:00 AM ET

Companies & Causes - the official blog of the Cause Marketing Forum

On today’s show, Megan and Joe talk to Jarrett Barrios, CEO of the American Red Cross of Eastern Massachusetts, about SavingZombies.com. The site, which spoofs what some think is a prediction in the Mayan calendar that December 2012 will mark the beginning of an apocalypse (which no doubt will include zombies), encourages Massachusetts residents to prepare a Go Bag filled with all the things you would need to live for three days until it’s safe to return.

We talk with Jarrett on how this Halloween promotion is aimed at millennials who prefer new media and are drawn to popular, interesting themes that are as entertaining as they are informative.

Taking another page from the millennial marketing handbook, the Red Cross launched a contest encouraging viewers to create their own Go-to-Bag video that shows what they are planning for the apocalypse.

This week’s show has plenty of Halloween laughs and insights! Tune in now.

Click here to listen to the podcast on the Cause Marketing Forum Blog.