Procter & Gamble is taking advertising to the next level by creating content with National Geographic in a six-part documentary series that seeks to draw attention to the root causes of poverty.

The Cincinnati-based maker of consumer goods (NYSE: PG) said the “Activate” series highlights the work that P&G and its brands such as Tide detergent, Always menstrual pads, Charmin toilet paper and Head & Shoulders shampoo are doing with agencies such as Matthew 25: Ministries of Blue Ash.

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