P&G, Gina Rodriguez Launch Campaign to Benefit Feeding America
By Barrett J. Brunsman
Originally posted on Cincinnati Business Courier
Procter & Gamble Co. is partnering with actress Gina Rodriguez and the nonprofit Feeding America in a new advertising campaign that aims to build the confidence of girls as they enter puberty.
The Cincinnati-based maker of Always menstrual pads (NYSE: PG) said a recent survey indicated that nearly one in five American girls have either left school early or missed school entirely because they did not have access to period products.
Missed school equals missed opportunities and a drop in confidence, according to P&G.
The company intends to donate 15 million P&G period products this school year through the Feeding America network of food banks, which provide food, toiletries and personal care products to kids who are most in need.
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