Partnership and Collaboration Help Spread the Word That Buzzed Driving is Drunk Driving

Brown-Forman, The Ad Council, Total Wine & More, and BeMyDD work together to combat drunk driving
Campaign: Partners in Responsibility: 2015-2016 Corporate Responsibility Report

The Ad Council, Total Wine & More, and BeMYDD worked with Brown-Forman on the Buzzed Driving Prevention Campaign during the 2013 / 2014 winter holiday season. The campaign is designed to change behaviors and perceptions around impaired driving through advertising. 

Read more from The Ad Council, Total Wine & More, and BeMyDD about the partnership, measuring impact, and challenges and opportunities ahead.