How2Recycle Label Welcomes Ziploc® Brand to Growing List of Participants and Sponsorship Recipients

How2Recycle Label Welcomes Ziploc® Brand to Growing List of Participants and Sponsorship Recipients

GreenBlue’s recycling label program continues to gain momentum in the marketplace with the addition of the Ziploc® Brand.

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Thursday, October 17, 2013 - 12:00am

CAMPAIGN: How2Recycle Label

CONTENT: Press Release

October 17, 2013 /3LB Media/ - The  Ziploc® Brand is  the newest addition to the Sustainable Packaging Coalition’s How2Recycle Label program, which now includes seventeen participating companies. Ziploc® Brand products are a well-known staple in consumer’s lives, and by using the How2Recycle label, Ziploc® is making it clear to consumers that sustainability is a priority for the brand.

“The How2Recycle Label was created as a way to reduce confusion among consumers about the recyclability of a package, and specifically with the Store Drop-off Label, to encourage retail collection of films,” said Anne Bedarf, Senior Manager with GreenBlue’s Sustainable Packaging Coalition. “With Ziploc® joining the program, we’re getting closer to our goal of getting the label on the majority of consumer goods by 2016, and increasing recycling.”

Ziploc® Brand bags can be recycled with plastic shopping bags and other films at over 15,000 participating store drop-off locations, a fact that may not be clear to many consumers. By using the How2Recycle Label, Ziploc® is helping reduce confusion surrounding recycling norms.

About How2Recycle

How2Recycle is a product of GreenBlue’s Sustainable Packaging Coalition. How2Recycle’s goal is to appear on the majority of consumer goods packaging by 2016, and to give participating companies detailed information regarding the recyclability of their packaging. Any company interested in joining How2Recycle or obtaining a fee sponsorship should visit and contact Anne Bedarf at

About the Sustainable Packaging Coalition and GreenBlue

GreenBlue® is a nonprofit that shapes the business of sustainability. We arm the agents of change with the science and resources needed to make business more sustainable. The organization’s Sustainable Packaging Coalition® is a membership group that brings together business, educational institutions, and government agencies to collectively broaden the understanding of packaging sustainability and develop meaningful improvements for packaging solutions.



Michelle Doty
+1 (434) 817-1424
Anne Bedarf
+1 (434) 817-1424ext. 314
CATEGORY: Environment