Plum Organics® Joins GreenBlue’s How2Recycle Label Program

Leading kids nutrition company now carrying the How2Recycle Label on their packaging
Dec 3, 2014 10:30 AM ET
Campaign: How2Recycle Label

CHARLOTTESVILLE, VA, December 3, 2014 /3BL Media/ — GreenBlue’s Sustainable Packaging Coalition welcomes Plum Organics, one of the fastest-growing organic food brands in the U.S., to the How2Recycle Label Program. Plum Organics joins 30 other participating companies committed to educating consumers on packaging recyclability by providing clear on-package instructions.

A leading kids nutrition company, Plum offers over 100 premium, organic baby food, toddler and kids snack products. The How2Recycle Label will be found on a number of Plum Organics’ products across their portfolio and will help consumers understand how to recycle each component of packaging.

Some labels will also carry the special message, “See Website for Cap,” to prompt consumers to go online to learn more about Plum’s take-back program. Due to their size, the plastic caps on Plum’s pouches cannot be recycled in curbside bins. However, Plum Organics offers a take-back program through Preserve’s Gimme 5 Program to give consumers the opportunity to recycle the caps. Both and Plum Organics’ website give consumers information on the take-back program.

“We’re excited to partner with How2Recycle to encourage consumers to recycle Plum products the right way,” said Neil Grimmer, Co-Founder & CEO, Plum Organics. “We all know the recycling process isn’t always intuitive, but GreenBlue’s labeling system makes things clear and simple. As a certified B Corporation, we’re constantly striving to improve sustainability across all aspects of our business, and implementing How2Recycle is one of the key steps we’re taking to improve our sustainable packaging efforts.”

The website is designed to help consumers find recycling opportunities including curbside access, local drop-off sites, and retail and grocery store plastic film drop-off locations. GreenBlue encourages municipalities and governments to include a link to on their websites to help community members better understand recycling opportunities throughout the United States.

How2Recycle is a program of GreenBlue’s Sustainable Packaging Coalition (SPC). The SPC’s goal is for the How2Recycle Label to appear on the majority of consumer goods packaging by 2016 and to provide participating companies with detailed information regarding the recyclability of their packaging. Sponsorship opportunities are still available for the use of the Store Drop-off Label. Any company interested in joining How2Recycle should visit and contact Kelly Lahvic at

For How2Recycle program updates, please join our newsletter at and follow us on Twitter @How2Recycle.

GreenBlue® is an environmental nonprofit dedicated to the sustainable use of materials in industry. The organization brings together key stakeholders to advance material innovation, education, and research that support continuous adoption of sustainable materials management practices in business.The organization’s Sustainable Packaging Coalition® is a membership group that brings together business, educational institutions, and government agencies to collectively broaden the understanding of packaging sustainability and develop meaningful improvements for packaging solutions, and holds two conferences each year to further this goal. For more information follow us on Twitter @GreenBlueOrg.

Plum Organics® is a leading innovator with the mission of inspiring a lifetime of healthy eating from the very first bite.  Recognized for unique, culinary-inspired recipes and a modern approach to family nutrition, Plum offers a complete line of premium, nutritious organic baby food, toddler and kid snack products.  In Fall 2014, Plum entered a new category with the launch of Plum Vida™ pouches for adults.  Plum has also dedicated its social mission to delivering nutrient rich, organic food into the hands of little ones in need across America. For more information about Plum please visit: