GreenBlue’s Sustainable Packaging Coalition and Smithers Pira Team Up to Create Premier Thought Leadership Event for the Sustainable Packaging Industry

Partnership will commence with a Spring 2015 conference and exhibition
Mar 5, 2014 9:00 AM ET

CHARLOTTESVILLE, Virginia, March 5, 2014 /3BL Media/ - GreenBlue’s Sustainable Packaging Coalition (SPC) joins Smithers Pira, in association with Packaging Digest, in announcing a new partnership to create a joint event offering the most up-to-date information and strategic intelligence for the sustainable packaging industry.

Building off of the success of Smithers Pira’s Sustainability in Packaging conference and GreenBlue’s SPC Spring Conference, the event will serve the needs of the entire supply chain from feedstock and material suppliers, to converters and brand owners and other end users. Participants will come together to discuss, network, learn and debate the opportunities, technologies and challenges facing the industry now and in the future.

To be held annually, the first joint edition is slated for March of 2015.  The event will include dedicated SPC Industry Leadership Committee meetings, site tours, an exhibition hall, conference, workshops and special receptions. Strategy and programming will be guided by a joint steering committee made up of SPC representatives, Smithers Pira and other industry stakeholders.  

“We are looking forward to working with Smithers Pira to expand the reach of our sustainable packaging message beyond our traditional audience” said Nina Goodrich, Executive Director of GreenBlue and Director of the SPC. “We know our members will enjoy and benefit from the larger conference, especially as it offers greater opportunities to build relationships with like-minded industry stakeholders outside of the SPC. The SPC was created to facilitate collaboration across the packaging value chain, and we’re excited about how our partnership with Smithers will build on this goal.”

“Smithers Pira and Packaging Digest are very excited to be working with the SPC, Nina and her team to create the must-attend event for the sustainable packaging supply chain. The SPC has an impressive reputation and a very strong understanding of the challenges and opportunities facing the industry today,” said John Lewinski, head of US Events for Smithers Pira. “By joining together, the business executives, R&D leaders, government policy makers, stakeholders, and investors that make up the key audiences for the SPC and Smithers Pira will have more opportunities to build strategic relationships and greater access to the most current research and information.”

About GreenBlue and the Sustainable Packaging Coalition
GreenBlue® is an environmental nonprofit that shapes the business of sustainability by equipping individuals with the science, resources, and technology needed to make business more sustainable. The Sustainable Packaging Coalition®, a project of GreenBlue, is a membership group that brings together business, educational institutions, and government agencies to collectively broaden the understanding of packaging sustainability and develop meaningful improvements for packaging systems. Through strong member support, an informed and science-based approach, supply chain collaborations and continuous outreach, the SPC endeavors to build packaging systems that encourage economic prosperity and a sustainable flow of materials.

About Smithers Pira
Smithers Pira is the worldwide authority on packaging, paper and print industry supply chains. Established in 1930, the company provides strategic and technical consulting, testing, intelligence and events to help clients gain market insights, identify opportunities, evaluate product performance and manage compliance. For more information, visit