The Future of Purpose-Driven Technology: An Interview With Deedmob's Founder and CEO
Realized Worth is proud of our partner, the RW Institute, and their recent launch of the 2021 Corporate Volunteering, Giving and Grants Review. What goes into gathering the extensive data and insights in this report? We’re glad you asked! With this 3-part series, we’re pleased to offer an inside look at the conversations that took place behind the scenes with industry leaders. Want to hear what software executives and CSR managers have to say about workplace giving and volunteering? Dive in and get the inside scoop. We hope this series will provide an additional layer of rich insight into the world of technology and for those reading and using the 2021 Corporate Volunteering, Giving and Grants Review. Enjoy!
Many companies see workplace volunteering technology still as a nice-to-have rather than an essential part of the organization. Often the first area where companies cut financially is CSR programs. Management teams at corporations often still have a ticking the box mentality when it comes to CSR – their main corporate priority is selling their products. These types of corporations often do not see the connection and power of giving back to the community, the link it has to increases in new talent applications and the reach it extends to new consumer groups. Investing in workplace volunteering and giving technology is a lucrative opportunity that many corporations have yet to, but must seize to stay relevant.
More philosophically, do companies ask themselves why they want to do corporate volunteering in the first place? Are they just following a trend or do they want to do it for different reasons? We believe that companies are part of society. I would challenge companies to ask themselves if what they’re doing (including their CSR teams) is making their company and the world a better place. Ultimately, employees will get a sense of purpose working for a company that is trying to solve societal issues; retaining talent. Companies that hold CSR closer to the heart are closer to the heart of employees as well. When you align these two things as a company, you can really change society through corporate volunteering.