Dell and Nikki Reed Turn Gold from Computers into Jewelry

Campaign: Dell Focus Area | ADVANCING SUSTAINABILITY

Multinational computer company Dell has partnered with LA-based jewellery designer Nikki Reed to give gold recovered from old computer motherboards a second life supporting the sustainable design movement.

The ‘Circular Collection’ is a limited edition jewelry collection, part of the Bayou with Love series, sourced from gold from Dell’s recycling programmes and includes 14-and 18-carat gold rings, earrings, and cufflinks.

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