Community Colleges of Spokane and Crowdswell Join to Meet the STCU Challenge

Community Colleges of Spokane and Crowdswell Join to Meet the STCU Challenge

Multimedia from this Release

Wednesday, July 16, 2014 - 8:55am

CAMPAIGN: Shared Value

CONTENT: Multimedia with summary

The world's largest 3-on-3 basketball tournament was recently also the launch site for an innovative fund-raising campaign. Volunteers in Spokane, Wash., wore pink overalls and carried signs saying, “See what $5 can do.” They are part of the campaign to raise $50,000 in support of the Avista Center for Entrepreneurship at Spokane Community College. The signs directed viewers to the Crowdswell platform for more information and to make a donation.

Here's the media pitch: The campaign is a challenge from STCU, a regional credit union, which is offering a one-for-one match up to $10,000, and the best part is that donations can be made online through the recent Spokane start-up Crowdswell platform while watching your favorite team play. In addition, if you take a “selfie” with the pink overall sign carrier and post it to Instagram, you’ll receive a free t-shirt.

Communication about the campaign during Hoopfest weekend was tracked using the hash tag #LaunchSpokane or by following @FoundationCCS on Twitter.

See student testiomials here: https://www.youtube.com/watch?v=OM-7xi5iYlw&feature=youtu.be

https://www.youtube.com/watch?v=LbsJ6dTXqvM&feature=youtu.be

The campaign continues through July 31, 2014.