Chevy to Discuss Carbon-Reduction Investment Best Practices
Many people would agree that Chevrolet’s carbon-reduction initiative is a bold move. The company has committed to investing up to $40 million in carbon-reduction projects across the United States with a goal to reduce up to 8 million metric tons of carbon dioxide. Chevrolet set its goal based on the estimated emissions in 2011 from driving the 1.9 million vehicles it is expected to sell in the United States between Nov. 18, 2010 and Dec. 31, 2011.
To date, the company has announced 16 projects—from weatherizing low-income homes to jumpstarting the reforestation of a national forest. The agreements account for half of its carbon-reduction goal.
Given this experience, Chevrolet has been asked to speak at a webinar on purchasing carbon offsets. Climate Action Reserve, in collaboration with the Climate Registry, is hosting it this Thursday at 1 p.m. EST to spread awareness on how companies are combatting their climate impact by participating in the voluntary carbon market.
During the session, Chevy Brand Marketing Manager Bill Devine will discuss how its program is an extension of GM’s energy efficiency progress and relay best practices that have shaped the initiative.
Bill will join Kim Matsoukas, sustainability manager, Bentley Prince Street; Matt Ellis, associate director of sustainability, CBRE; and Angus Duncan, president, Bonneville Environmental Foundation.
Interested in participating? Register any time before Jan. 19.