Champion Athleticwear Celebrates 20-Year Sponsorship with Special Olympics USA National Team

Champion Athleticwear Celebrates 20-Year Sponsorship with Special Olympics USA National Team

Champion, one of HanesBrands top brands, was official apparel supplier of Special Olympics USA

Daina Shilts wears her Champion gear while accepting a medal during the Special Olympics.

Champion brand outfits Floor Hockey team during the Special Olympics.

Friday, June 9, 2017 - 11:15am

CAMPAIGN: HanesBrands: Product

CONTENT: Press Release

WINSTON-SALEM, N.C. June 9, 2017 /3BL Media/ – HanesBrands’ Champion athleticwear is celebrating its 20th year of supporting the Special Olympics USA National Team. Champion outfitted the team’s winter athletes this year in Austria and will support the team’s athletes in the 2019 Special Olympics World Summer Games in Abu Dhabi, United Arab Emirates.

Champion provided more than 2,500 pieces of apparel for 147 athletes and 53 coaches, trainers and medical staff. The brand has served as official sponsor of the team for the past 20 years.

Champion produced polos, sublimated polos, balaclava masks, mock turtlenecks, long sleeve T-shirts, pullover fleece, reverse weave fleece hoodies and travel pants for team members competing in alpine skiing, cross country skiing, figure skating, speed skating, snowboarding and snowshoeing. In addition, Champion produced the on-court uniforms for the floor hockey team.

“Champion supports the mission of Special Olympics USA National Team,” said Linda Rephann, senior marking manager for HanesBrands who attended the games. “Special Olympics is all about inclusion and helping athletes be the very best they can be. We believe that inside everyone is the heart of a Champion.”

Rephann, who has a heartfelt connection with Special Olympics’ mission, is a mother of a child with intellectual disabilities. “The joy you see on the faces of the participants, if they finish last or first, is awe-inspiring. The athletes utter the joy of participating. It’s the true meaning of sportsmanship. Special Olympics is about inclusion,” said Rephann.

Rephann was moved by one particular athlete, Daina Shilts, 26, from Wisconsin who competed in the snowboarding event. Rephann said Shilts was overjoyed as she stood at the podium to accept her medal in her Champion gear. Shilts exclaimed, “I came and did my very best. I matter.”

Special Olympics provides meaningful training and competition opportunities to individuals with intellectual disabilities. During the Winter Special Olympics World games, more than 3,000 athletes from 110 countries competed in events. 

Special Olympics
Special Olympics is an international organization that unleashes the human spirit through the transformative power and joy of sports everyday around the world. Through work in sports, health education and community building, Special Olympics is addressing inactivity, injustice, intolerance and social isolation by encouraging and empowering people with intellectual disabilities which leads to a more welcoming and inclusive society. Founded in 1968 by Eunice Kennedy Shriver, the Special Olympics movement has grown from a few hundred athletes to nearly four million athletes in over 170 countries. With the support of more than one million coaches and volunteers, Special Olympics is able to deliver 32 Olympic-type sports and more than 53,000 competitions throughout the year. Visit Special Olympics at Engage with us on:Twitter @specialolympics;;, and

Since 1919 Champion athleticwear has offered a full line of innovative athletic apparel for men and women including, activewear, team uniforms, fanwear, fleece, sports bras, and accessories. In addition, Champion has also collaborated on premium apparel items with an exclusive collection with Todd Snyder, a Men's line for the Urban/Street market at Urban Outfitters and custom specialty items for Supreme. Champion Athleticwear can be purchased at most sporting goods and department stores. Check us out at or follow us on Twitter @Championusa and on Instagram @champion_usa. Champion is a brand of Hanesbrands Inc. (NYSE:HBI)

HanesBrands, based in Winston-Salem, N.C., is a socially responsible leading marketer of everyday basic innerwear and activewear apparel in the Americas, Europe, Australia and Asia-Pacific. The company sells its products under some of the world’s strongest apparel brands, including Hanes, Champion, Maidenform, DIM, Bali, Playtex, Bonds, JMS/Just My Size, Nur Die/Nur Der, L’eggs, Lovable, Wonderbra, Berlei, and Gear for Sports. The company sells T-shirts, bras, panties, shapewear, underwear, socks, hosiery, and activewear produced in the company’s low-cost global supply chain. A member of the S&P 500 stock index, Hanes has approximately 68,000 employees in more than 40 countries and is ranked No. 432 on the Fortune 500 list of America’s largest companies by sales. Hanes takes pride in its strong reputation for ethical business practices. The company is the only apparel producer to ever be honored by the Great Place to Work Institute for its workplace practices in Central America and the Caribbean, and is ranked No. 110 on the Forbes magazine list of America’s Best Large Employers. For eight consecutive years, Hanes has won the U.S. Environmental Protection Agency Energy Star sustained excellence/partner of the year award – the only apparel company to earn sustained excellence honors. The company ranks No. 172 on Newsweek magazine’s green list of 500 largest U.S. companies for environmental achievement. More information about the company and its corporate social responsibility initiatives, including environmental, social compliance and community improvement achievements, may be found at Connect with HanesBrands via social media on Twitter (@hanesbrands) and Facebook (


Matt Hall
+1 (336) 519-3386