Case Study: How Optimizely Increased Its Employee Giving Results Sevenfold

Mar 9, 2017 3:30 PM ET

John Leonard, Program Manager at Optimizely, knew his co-workers were very generous, but he didn't realize just how generous until he saw the results of the company's most recent annual employee giving campaign. After working with America's Charities' team of experts to come up with a customized strategic plan to guide the program and putting the recommendations into action, Optimizely's employee giving results increased sevenfold with more than 50% of employees participating. 

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