Sustainable Brands '17 Detroit

SB'17 Detroit will be held May 22-25, 2017 at the Cobo Center in Detroit, Michigan

Videos from Client

Content from this campaign

Events, Media & Communications

Sustainable Brands Announces 2017 SB Innovation Open Winner
Sustainable Brands® recently announced Detroit Ento as the winner of the Sustainable Brands Innovation Open (SBIO) startup competition, co-sponsored by Whirlpool and with technology provided by YouNoodle and awards provided by Rivanna Natural Designs. The competition, culminating at SB’17 Detroit, May 22-25, attracted world-changing entrepreneurial teams with unique ideas to solving some of the world’s pressing environmental and social concerns.

Research, Reports & Publications

Landmark Research Shows Americans are Redefining the “Good Life”
In spite of a chaotic political arena, a majority of Americans share the view that The Good Life is defined by connections to people and planet more than by material wealth and consumption. Furthermore, Americans are looking to brands to take the lead in showing them how they can make a more fulfilling life according to a US study of 1,000 adults 18+ conducted in April 2017. The Enabling the Good Life Report from Sustainable Brands and Harris Poll released today shows the dramatic shift in American attitudes and reflects a gap between people’s new aspirations and the ways business responds.

Events, Media & Communications

Sustainable Brands Hosts Influential Brand Leaders at SB’17 Detroit
Sustainable Brands® kicks off its largest community gathering today with Sustainable Brands’17 Detroit at the Cobo Center in downtown Detroit. Over 2,000 business executives along with their teams from 35+ countries across the globe are attending the conference and Activation Hub. In addition, there is anticipated record breaking livestream viewership in collaboration with Detroit Public Television (DPTV).

Events, Media & Communications

Sustainable Brands Unveils Programming for Activation Hub at SB’17 Detroit
Sustainable Brands® recently unveiled the session schedule for the Activation Hub at SB’17 Detroit, running May 22-25th at the Cobo Center in downtown Detroit.

Events, Media & Communications

Sustainable Brands Announces Bill Ford as Opening Night Speaker for SB’17 Detroit
Sustainable Brands® announces Bill Ford, Executive Chairman, Ford Motor Company, as an Opening Night keynote speaker at SB’17 Detroit, May 22-25th at the Cobo Center in downtown Detroit. Bill Ford will share Ford Motor Company’s transformative journey toward delivering innovative good mobility products and services to 21st century customers.

Events, Media & Communications

Sustainable Brands and Detroit Public Television (DPTV) Announce Media Partnership
Sustainable Brands® recently announced a media partnership with Detroit Public Television (DPTV), a viewer-supported PBS member station that serves the nation’s 11th largest television market. DPTV will work with Sustainable Brands to produce the livestream at the upcoming Sustainable Brands ‘17 Detroit conference, May 22-25 at the Cobo Center in Detroit, Michigan.

Events, Media & Communications

Sustainable Brands Set to Debut Innovative Model for Conference Collaboration
Sustainable Brands® is evolving the concept of the traditional conference expo into a collaborative environment packed with tools, solutions and breakthrough ideas to be generated on the spot by the attending crowd.

Events, Media & Communications

Sustainable Brands Announces Full Conference Program for SB’17 Detroit
Sustainable Brands® recently announced full program details for SB’17 Detroit, running May 22-25 at the Cobo Center in downtown Detroit. The conference will convene more than 2,000 senior executives, top brand strategists and leading sustainability practitioners to discover how brands can position themselves for success against a backdrop of changing societal needs.

Events, Media & Communications

Sustainable Brands Seeks Entrepreneurs for Startup Business Competition
Sustainable Brands® recently opened submissions for its internationally recognized startup business competition Sustainable Brands Innovation Open (SBIO).

Events, Media & Communications

Sustainable Brands Community Ignites Discourse Around the ‘Good Life’
The Sustainable Brands® community will launch its largest global initiative to date at SB’17 Detroit, May 22-25, 2017. This marks the beginning of a 3-year journey among global business and brand leaders who are working together to create a new collective and locally relevant vision of what the ‘Good Life’ means for a healthy individual, family, community, city, country and planet.

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