PRWeek / Barkley Cause Survey
Though an often overlooked target for cause marketing, men are highly interested in supporting companies that give back.
The PRWeek/Barkley PR Cause Survey was conducted by CA Walker from August 12-23, 2010. E-mail notification was sent to approximately 4,252 marketing pros and 2,365 consumers. A total of 79 PR and marketing pros and 536 male consumers completed the survey online. The results are not weighted and are statistically tested at a confidence level of 90%.