New York Times: Nike Harnesses 'Girl Effect'
(3BLMedia/theCSRfeed) November 11, 2010 - Today Stuart Elliott of The New York Times featured Nike's "Girl Effect" campaign as part of the publication's annual "Giving" special section. Elliott interviewed Barkley's Mike Swenson about his thoughts on the campaign, which benefits poverty-stricken girls in developing nations. Barkley just launched its 2010 Cause Survey in partnership with PRWeek, featuring a first-time look at men in the survey's six-year history. Click here for the survey http://bit.ly/bwnOXO
Men cited education as the cause they are most passionate about--one of the primary benefits of the "Girl Effect" campaign.
"With the Girl Effect, we see the best of Nike" and the best of cause marketing," said Mike Swenson, president of Barkley, an agency in Kansas City, Mo., that is active in cause marketing but is not involved in the Nike effort. Nike is "using one of its greatest assets, global reach, to shine a light on a problem that nobody owns," Mr. Swenson said.
Barkley is the largest employee-owned agency of its kind. Founded in 1964, the offers a full range of marketing communications services including advertising, public relations, cause branding, sponsorships and events, relationship marketing, social media, design, media planning and buying, motion graphics, research and interactive marketing. Barkley has offices in Kansas City, St. Louis and Pittsburgh with additional field offices across the nation. More info: www.barkleyus.com and www.barkleyREI.com.