Act II on Cause Marketing's Death?

Dec 1, 2010 3:32 PM ET

Citizen Brand: The Death of Cause Marketing, Act II

One can't help but take notice when Carol Cone, the person who is considered the originator of cause marketing, says it is dead as we know it. In June, AdAge ran a column penned by Mike Swenson, CMO of Barkley, headlined "The Day Cause Marketing Died." Swenson and Cone are essentially saying the same thing. But in the rush to get headlines, maybe the real point was missed by some. Continue reading here:

About Barkley:
Barkley is the largest employee-owned agency of its kind. Founded in 1964, the company has 275 partners offering a full range of marketing communications services including advertising, public relations, cause branding, brand activation, relationship marketing, social media, design, media planning and buying, motion graphics, research and interactive marketing. Barkley has offices in Kansas City, St. Louis and Pittsburgh, with additional field offices across the nation. More info: and