Protecting Pollinators

We serve the world by making food people love. Food that depends on healthy pollinators. 

Since 2011, General Mills and our brands have invested $6 million to support pollinator and research efforts.

Videos from Client

Content from this campaign

Environment

Bees Help Grow Over 35 Percent of Our Food Crops. Meet the Woman Trying to Save Them.
One June day in 2014, Beth Robertson-Martin found herself standing on a dirt road dividing two California tomato fields. On one side sat a farm that was nothing more than a 300-acre carpet of dried-out dirt. "It looked like a scene from Mad Max," she remembers. "Everything was dead." On the other side was a 6-foot-tall hedgerow, a tangle of white-blossomed milkweed, sunflowers and elderberry bushes that General Mills had planted alongside the tomatoes to create a habitat for bees, butterflies and other pollinators.

Environment

General Mills Brings Pollinator Conservation, Education to Brazil
General Mills in Brazil, through its social program, Healthy Children, Healthy Future, in partnership with Instituto Melhores Dias and the NGO SOS Abelhas Sem Ferrão (SOS stingless bees) established educational beehives for schoolchildren in two of our hometown communities (Cambará and Ribeirão Claro) to rescue and provide shelter for four native stingless bee species in Brazil (Jataí, Mandaçaia, Mirim Droryana and Manduri) - the main pollinators of Brazilian wildlife.

Environment

Pollinator Habitats Are Declining Worldwide, But Business Can Help
Bees are necessary to pollinate plants, including crops we use for food, but bee populations are in decline worldwide. For well over a decade, colony collapse disorder (CCD) has shaken the agricultural sector and challenged scientists. This mysterious phenomenon occurs when the majority of adult worker bees in a colony disappear, leaving the queen behind.

Environment

OFA Supports Bees in France
At General Mills, we love bees. Not just Buzz Bee, the famed Honey Nut Cheerios mascot, but all bees. Here’s why:

Simply put, without bees, we wouldn’t have enough food to feed the world’s growing population.

Environment

From the Field: New Meadow Blooms at Cascadian Farm
​Nestled in the foothills of the breathtaking North Cascades mountain range in western Washington’s Upper Skagit Valley, Cascadian Farm is now even more beautiful with the addition of a showy new meadow.

Responsible Production & Consumption

Going All In for the Bees in France
While we’ve had a long-standing connection to the Xerces Society in the U.S., the General Mills partnership with the French Observatory of Apidology (OFA) in Southern France has taken flight over the last couple years, with more than $200,000 in grants to the organization to help it make an impact across Europe.

Responsible Production & Consumption

The Bee Lab Takes On a Big Threat to Bees
People know how to protect themselves from disease, but what about bees? Varroa mites are one of the most significant threats to honey bee health today.

Responsible Production & Consumption

A Taste of General Mills Podcast: Protecting Pollinators
The Xerces Society is on the forefront of protecting pollinators in the U.S. and we’re proud to partner with them. In this episode, you’ll hear about their mission from Eric Lee-Mäder, who co-directs the Xerces Society’s pollinator conservation program. And you’ll find out how you can help, too.

Environment

How an Almond Orchard Solved Its Need for Bees
More than 80 percent of the almonds sold worldwide are grown in California. The state also is home to one of the best examples that we know for creating habitat for honey bees and other native pollinators needed for bountiful almond production.

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