JetBlue’s Sustainability Platform

About JetBlue’s Sustainability Platform:

JetBlue depends on natural resources and a healthy environment to keep our business running smoothly. Fuel, water and metals are essential for our airline to fly, and our industry relies on having beautiful, natural, preserved destinations for our customers to visit. There’s no doubt that our business has an impact on the environment. The question is, how are we going to reduce that impact without grounding the fleet?

Customers and crewmembers are key to JetBlue’s sustainability strategy. Demand from these groups for responsible products is one of the motivations behind changes to reduce our environmental impact. We are transparent and actively communicate to our customers and crewmembers about our impact, empowering them to influence JetBlue’s sustainability strategy.

Videos from this campaign

Content from this campaign


JetBlue and Airbus Take to the Sky Using Renewable Jet Fuel
JetBlue today received its latest A321 aircraft from Airbus’ U.S. A320 Family production facility in Mobile, Ala. The acceptance flight followed by JetBlue’s scheduled ferry flight, taking place on September 20, marks JetBlue’s first-ever flights fueled with renewable jet fuel blend. The fuel for these flights, provided by Airbus and certified by Air BP, consists of 15.5 percent renewable jet fuel blended with traditional jet fuel.

Philanthropy & Cause Initiatives

JetBlue Provides $60,000 in “GreenUp" Grants to Four Eco-Focused Nonprofits


JetBlue Offsets Over 2 Billion Pounds of CO2 Emissions with Foundation
JetBlue is helping to preserve nearly 500,000 acres of Brazilian Rainforest. Often called the Lungs of the Planet, the project is preserving land that is host to rare and highly endangered eco systems, which support over 30,000 types of plants, and wildlife, including howler monkeys, fresh water dolphins and scarlet macaws. The projects help local communities too, making forest preservation economically viable.


JetBlue Launches ‘GreenUp™’ Campaign in Celebration of Earth Month
JetBlue today announced its annual environment-focused campaign - “GreenUp” (formerly “One Thing That’s Green”). JetBlue is providing opportunities for its customers, crewmembers and community to donate, volunteer and engage with nonprofits working to preserve the environment. In celebration of Earth Month, JetBlue For Good, the airline’s platform for social impact and corporate responsibility, is coordinating a variety of environmentally-focused initiatives in its focus cities – New York, Boston, Fort Lauderdale, Orlando and Los Angeles (Long Beach). “GreenUp” also includes several events in San Juan and throughout Puerto Rico as part of JetBlue’s ongoing 100x35JetBlue hurricane recovery initiative.


JetBlue Kicks Off Tenth Annual ‘One Thing That’s Green®’ Campaign With A Green City Vote Inviting Customers and Crewmembers to Choose Their Favorite City to Win a Green Space
As part of JetBlue For Good, the airline’s corporate social responsibility platform, “One Thing That’s Green” highlights JetBlue’s commitment to environmentalism and encourages customers and crewmembers to undertake one green initiative in their daily lives to help reduce their carbon footprint. JetBlue is leading by example with activations online, onboard, in its local communities and at its home terminal - T5 - at New York’s JFK Airport.


JetBlue, U.S. Fish and Wildlife Service, U.S. Wildlife Trafficking Alliance Urge Customers to “Buy Informed”
JetBlue (Nasdaq: JBLU), the U.S. Fish and Wildlife Service and the U.S. Wildlife Trafficking Alliance are educating travelers about how to “buy informed” and travel smart to the Caribbean. Thanks to this partnership, JetBlue is now airing a short film on all flights informing customers of the role they play in protecting Caribbean wildlife and preserving the region’s beauty. The video, featuring local Caribbean conservation heroes, will arm travelers with the right questions to ask when purchasing wildlife and plant-related products. View the video here.


JetBlue’s Sustainability Grant Program Sends Two Students to the ‘OUR OCEAN’ Conference
The 'Our Ocean' conference, hosted in Washington D.C. last month, focused on the key ocean issues of our time including marine pollution and climate-related impacts.


JetBlue Announces One of the Largest Renewable Jet Fuel Purchase Agreements in Aviation History
JetBlue (Nasdaq: JBLU) today announced a ten-year renewable jet fuel purchase agreement with SG Preston, a bioenergy company. The airline is partnering with SG Preston to purchase renewable jet fuel made from rapidly renewable, bio-based feedstocks that do not compete with food production. This marks one of the largest renewable jet fuel purchase agreements in aviation history, and the largest, long-term, binding commitment by any airline globally for HEFA (hydro-processed esters and fatty acids) based renewable jet fuel.

Awards, Ratings & Rankings

JetBlue’s Sara Lindenfeld Earns GreenBiz “30 Under 30” Recognition
Sara Lindenfeld, Sustainability Analyst, JetBlue has been named one of the “30 under 30” people to watch in sustainable business by GreenBiz Group, the leading media and events company in corporate sustainability.

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