Building Financial Capability in Communities
We share our expertise in ways that build long-term financial competency. By helping people develop the capability to make sound financial decisions, we hope to improve the quality of life of individuals in our communities.
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Research, Reports & Publications | T. Rowe Price
T. Rowe Price’s 12th annual Parents, Kids & Money Survey, which sampled more than 2,000 parents of 8- to 14-year-olds and their kids, revealed that families who try to “keep up with the Joneses” are more reluctant (62% vs. 30%) to have money conversations with their kids and more likely to have risky financial behaviors and habits. Overall, many parents reported having some reluctance discussing financial topics with their kids (41%).
Education | T. Rowe Price
T. Rowe Price’s 2019 Parents, Kids & Money Survey, which sampled 1,005 parents of 8 to 14 year olds and their kids, found that stress among parents who are caring for both their kids and aging family members, commonly known as the sandwich generation, is negatively impacting their money habits and their kids’ money habits.
Education | T. Rowe Price
T. Rowe Price’s 2018 Parents Kids & Money Survey, which sampled 1,013 parents of 8 to 14 year olds nationally, found that parents who try to get everything on their kids’ holiday wish lists are more likely to report that they have gone into debt for their kids, worry that they’re spoiling their kids, and have kids who are less likely to save their own money. Additionally, parents who participate in promotional days, such as Black Friday and Cyber Monday, are more likely to splurge. The survey was conducted in January 2018, shortly after the 2017 holiday season.
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