At Banorte, our ingenuity is to continue innovating

Feb 18, 2011 12:00 PM ET
Campaign: Valor Social

(3BLMedia/theCSRfeed) February 18, 2011 - In the framework of the National Strategies Meeting, Grupo Financiero Banorte awarded the first “Premio Ingenio Banorte a la Innovación 2010” (2010 Award to Banorte’s Ingenuity for Innovation), with the purpose of fostering a culture of continuous innovation amongst its associates; by giving recognition to creative ideas with a significant impact on savings, revenues and quality of customer service, which, at the same time, have repercussions in the initiatives that generate social and environmental value. 

Out of the 126 ideas proposed and implemented in 2010, ten were selected as the winners. The first prize was awarded to “Banorte Móvil”, contributing with great benefits to clients. The second prize was “Círculo PyME” (small and medium-size companies circle). The objective of this initiative is to advise and foster the development of small and medium size companies in Mexico, besides providing guidance and promoting awareness amongst those companies regarding Corporate Social Responsibility.   Additionally, we awarded nine ideas that produced a visible impact in the operation’s key indicators, which were easy to replicate by other colleagues. One that stands out as a Social Responsibility Initiative is the “Oficina Verde” (“green office”), consisting of electronic postcards for the employees with suggestions for environmental protection measures in their daily activities.   Finally, those awarded with the Culture of Innovation were the ideas that contributed with great revenues and relevant savings.   The awards were presented by the General Director of Grupo Financiero Banorte, Dr. Alejandro Valenzuela, and by our guest of honor, the Mexican scientist, Dr. Mario Molina, Chemistry Nobel laureate, who looked back at the outcome of his research studies and analysis regarding climate change.   Therefore, to innovate does not only mean improving the quality of products or services, it also means, cost savings that can turn into environmental benefits, recognition to the efforts of employees who give their best, a behavioral change that otherwise could not be sustainable in the short and medium terms. To innovate allows us to be better and more consistent with our objectives. That is why, at Banorte, our ingenuity is to continue innovating!   BANO11967