Companies are focusing more on the power of purpose and mission to engage their employees and help create a corporate culture that is compelling to today’s diverse and socially conscious workforce. This translates into changes in the tactics and execution of what a mission-driven organization looks like. For instance, charitable efforts have evolved from annual fundraising campaigns to a people-centric approach to Goodness, with year-round giving and volunteering programs that allow employees to choose which charity they support. With this, they’re seeing employees who are far more engaged, loyal and productive.